Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories

Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media‚Äôs … Continue reading Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories