Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella

Local cable operators are able to turn around declining TV ad spending when they add technology which demonstrates how TV ads drive outcomes like website visits. That is according to one executive who is seeing advertisers double their TV ad spending as a result. “For as long as we started this company, people have been … Continue reading Granular TV Attribution Boosts Local Ad Spending: TVSquared’s Kinsella