FreeWheel Acquires StickyAds to Build Full-Stack Programmatic Video Markeplace
FreeWheel, a Comcast unit, has acquired StickyAds, a Paris-based supply side platform (SSP). The deal was announced earlier this week. The alliance between FreeWheel and StickyAds has been in place for several month, as we reported in September from DMEXCO when we interviewed StickAds CEO and co-founder Herve Brunet. We have republished that interview today.
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