LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video.

Kosinski says he predicts that 2015 will be the year that Facebook becomes the dominant player and overtakes YouTube in terms of total video consumption. Over the past nine months, Facebook jumped from 9 percent of all video consumption (YouTube was at 24 percent at that time) to 18 percent – doubling it’s growth – and has already surpassed YouTube on desktop.

Beet.TV coverage of CES 2015 is sponsored by Adobe Primetime. Find all the coverage here.