SAN FRANCISCO – CNN is expanding its new ‘CNN X’ product – a hybrid offering of live TV and personalized digital content to cable and satellite subscribers with new distribution platforms. CNN X, which is available on iPad, has just launched on the Web and will soon be available on DiretTV set-top boxes, explains K.C. Estenson, GM of Digital for CNN in this interview with Beet.TV
We spoke with him yesterday at the TV of Tomorrow conference.
You can find more videos of our coverage here.