Month: November 2011

SAN FRANCISCO – As consumers watch video across devices such as a computer, mobile phone, or tablet, it's important for programmers to continue monetizing the content across those screens, said Dounia Turrill, SVP Client Insights at Nielsen, during a recent interview with Beet.TV at the OMMA Video conference.

SAN FRANCISCO – As part of its continued expansion into the United Kingdom and Europe, video ad technology provider Adap.tv has hired ad veteran Brian Fitzpatrick to grow relationships with agencies, ad networks and publishers, Adap.tv Sean Crawford, VP of international business, told Beet.TV in an interview at OMMA Video last month.

SAN FRANCISCO — Digital media company Specific Media plans to rebuild the recently acquired MySpace into a home for music  aficionados, said Matt Wasserlauf, Executive VP of Video Platform & Services at Specific Media in an interview with Beet.TV at the recent OMMA Video conference.

NEW YORK/BELFAST (via Skype Video) -  For many in the news business, Mediagazer has become an essential destination for important stories about the media business and journalism. 

SAN FRANCISCO – Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, in an interview with Beet.TV at the recent OMMA Video conference.

Video advertising and content are essentially "separate," says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet.TV.

YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform to serve a major campaign into its line of smart TV's. The first big campaign is for Toyota.

As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid.

About forty percent of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study from online video technology provider Casale Media.

While live programming at the Wall Street Journal is meant to provide visitors with up-to-the minute news and analysis, it happens to be an effective means to produce numerous clips for use on article pages and in the paper’s video section, explains Shawn Bender, Editorial Director for Video at the Wall Street Journal Online.

Popular digital programmer Machinima is a big fan of YouTube's new ad format TrueView, calling it a "game changer," in an interview with Beet.TV at the recent OMMA Video conference.

Tablet and mobile device users are often highly engaged with the content they are consuming on such devices, which can lead to all sorts of opportunities for interactive and call-to-action ads, said Sean Crawford, VP of International Business at video technology provider Adap.tv, in an interview with Beet.TV at the OMMA Video conference.