Jivox Raises $8.2 Million to Market its Interactive Video Ad Platform

REDWOOD CITY, Calif/NEW YORK (via Skype Video)– Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a venture round of $8.2 million to expand its sales and marketing operations.

 
 

Dailymotion Launches Android App and Enhanced iPhone App

MONACO — Dailymotion, the giant Paris-based video portal, introduced an Android App this week, along with an enhanced iPhone App.

 
 

Video Ad Choice Doubles Impact, VivaKi’s Tracey Scheppach

MONACO — Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest.

 
 

Facebook: “We are a Massive Distribution Mechanism for Video on the Web”

MONACO — With the recent introduction of the Open Graph Platform, Facebook has become a “massive distribution mechanism for video on the Web,” says Christian Hernandez, Director of Platform Partnerships for Europe, Middle East and Africa, in this interview with Beet.TV.

 
 

France’s Orange has Global Plans for IPTV Expansion with Dailymotion

MONACO — Orange, formerly known as France Telecom, is expanding its global offering of IPTV and is using its ownership in Dailymotion to establish video markets where the Paris-based telco giant is not a service provider.

 
 

YouTube Has 200K Advertisers, Targeting 7 Million More

MONACO – YouTube has 200,000 advertisers on the site per quarter and is hoping to have 6-7 million in the future, says Lucas Watson, VP for Global Sales, in this interview with Beet.TV.

 
 

Bahrainian Blogger Wins Monaco Media Prize

MONACO — Bahrainian blogger Esra’a Al Shafei, a key figure in the social media activity around the Arab Spring, has been awarded the Monaco Media Prize by Prince Albert II of Monaco.

 
 

Madison Avenue Seeking the “Holy Grail” in Addressable TV, Partners with MSO’s

MONACO, Cote d'Azur — Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want. 

 
 

Fora.tv, a “Newsstand for Conference Video,” Finding Traction with Paid Model

Fora.tv, the San Francisco company which began as a free portal for influential conference videos, has gained traction with a pay model, charging to watch high-level conferences by organizations and publishers, including The Economist, Wired and The New Yorker.

 
 

Tremor Video Claims “Dramatic Success” with Cost-Per-Engagement Model

The industry’s largest video advertising network has shifted its emphasis from a cost-per-view formula to cost-per-engagement and has found “dramatic” success around purchase intent, says Jason Krebs, Chief Media Officer of Tremor Video.

 
 

Program Alert: Beet.TV Covering Monaco Media Forum

MONACO – We are here covering the show. We had hoped to pull off a live show tomorrow, Thursday, but due to some planning issues, we can't pull it off.

 
 

The New York Times Launches Documentary Film Program on Opinion Pages

The New York Times has launched a program to bring documentary filmmakers, both famous and aspiring, to the digital pages of the paper in a new program called Op-Doc. 

 
 

Umami Launches Synchronous iPad App for TV Viewing

Umami, a New York-based stealth start-up with seed funding from top VC's NEA and Battery Ventures, will launch its iPad App, which is a synchronous companion to TV shows, tomorrow on November 8th.

 
 

How to Succeed in Video News Publishing: Surprise Your Viewers, Regularly

While video is becoming increasingly pervasive on news sites, what is it that makes visitors hit that play button?  According to the top video editors at the Wall Street Journal, CBS News and The New York Times, the motivation comes by providing a surprise, the unexpected scoop or a unique viewing opportunity.

 
 

Video on Local Newspaper Sites Garner High CPM’s for Gannett

Gannett, the nation's largest newspaper group, is getting $40-50 per thousand video views on several of its smaller market newspapers, says Kate Walters, SVP for Video at Gannett Digital.

 
 

HealthiNation Finds Success in Targeted Syndication

HealthiNation, a New York-based producer and syndicator of original health and medical videos for the Web, is the most widely viewed producer in its sector, having more than double the views of WebMD, according comScore's September Video Metrix.

 
 

NBC’s Vivian Schiller to Headline Beet Retreat at the W Vieques, March 16 – 17, 2012

  I am pleased to announce that Vivian Schiller, Chief Digital Officer of NBC News, will be among the keynote speakers at a two-day conference on the state of online video at the W Retreat and Spa in Vieques, a small island off the eastern shore of Puerto Rico. See the latest update on speakers […]

 
 

Online Video Market Similar to Early Days of Cable, Specific Media’s Wasserlauf Says

The next wave of spending and focus in online video will be on content and original production, said Matt Wasserlauf, Executive VP, Video Platform & Services, at Specific Media during an interview with Beet.TV at the recent OMMA Video conference.

 
 

Gannett Has Big Video View Increase with Taboola Widget

Historically, newspaper editors have been slow to embrace video, in part from a long-held print bias. Video editors have had to struggle for visibility on newspaper sites. 

 
 

Machinima Expands with Narrative, Live-Action Content; Claims 85 Million Monthly Uniques

SAN FRANCISCO – Bolstered by its success in creating video gaming programming, Los Angeles-based Machinima is expanding into more narrative, live-action content, said Sanjay Sharma, Senior VP of Strategy & Business Development at Machinima, during a recent interview with Beet.TV at the OMMA Video conference.

 
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