CNN’s iReport at Five Years: “Core of How We Tell Big, Breaking Stories”

On Tuesday (August 2), hundreds of citizen reporters around the world will attend Meetups organized by CNN to mark the fifth year anniversary of its iReport.

 
 

Cable Cutting to Reach 10 Percent of U.S. Homes by 2015

More consumers will cut the multichannel cord over the next few years, according to the latest research from SNL Kagan

 
 

Adobe’s Premiere Pro Registers Big Growth with Mac Users

SAN FRANCISCO — Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

 
 

BBC’s iPlayer Finally Going Global as an iPhone App

The BBC's iPlayer is going global today, at least in 11 countries as an iPhone app, according to a report in today's Guardian newspaper. 

 
 

Advertisers Want the Viral Hit, but “Earned Media Isn’t Free”

While many brands would like a viral video hit, getting one isn’t easy — and it is not free, says Seraj Bharwani who heads analystics for Visible Measures and Molly Sugerman, Director of Digital Innnovation at Horizon Media, the industry’s biggest independent media buying agency.

 
 

Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman

The calculation around the value of video advertising is based principally on  Gross Rating Point or GRP, meaning the total size of an audience. 

 
 

Ogilvy Creates Online Video Practice Group, Headed by Robert John Davis

Ogilvy & Mather, the giant advertising agency unit of WPP, has formed a dedicated online video practice area headed by Robert John Davis. 

 
 
 

Apple’s Final Cut 10 Troubled Intro “Has Made Eyeballs Turn” to Adobe’s Premiere

SAN FRANCISCO — With its update to the latest version of Final Cut, Apple has upset many users and has created an opportunity for Adobe's Premiere, according to Al Mooney, Product Manager for Premiere, in this interview with Beet.TV.

 
 

Breakthrough: UGC is Finally a Reality for Marketers with Eric Schmidt-backed VideoGenie

VideoGenie, a San Francisco-based video platform company, backed by Google's Eric Schmidt's venture fund along with others, has developed a solution for consumers to easily upload and share brief video clips on a company's site about its goods and services.

 
 

The Emerging Value of Live Video for eCommerce Sites

While nearly half of major e-commerce sites have some sort of video on their pages, very few have live video streaming, but that will change, says Stuart Schultz, who just launched a skincare e-commerce site with both live and on-demand clips.

 
 

IAC’s Vimeo Claims 50 Million Unique Users Worldwide, Cites Big Growth in Europe

Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago.

 
 

Dailymotion is Fastest Growing U.S. Video Destination, Beats Yahoo, Nielsen Reports

Dailymotion, the French-owned online video site, is the fastest growing of the "top" video sites in the U.S. as measured by monthly video streams. 

 
 

Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale

Presented by AOL Video Live Webcast from AOL Studios in New York Tuesday, July 26 from 2:00 – 3:15 EDT via  Find the live stream on this Beet.TV page. Featuring: Seraj Bharwani, Chief Analytics Officer, Visible Measures Jordan Bitterman, SVP, Media and Social Practice Lead, Digitas Ran Harnevo, SVP, AOL Video Jason Krebs, Chief Media […]

 
 

Video: Scribd Launches “Float,” New Reading App for the Web and iPad

Scribd, the San Francisco-based document sharing company, has launched an App to read a variety of text files on the Web and on the iPhone, the company announced today.

 
 

Mobile Marketers Embracing Self-Contained Ad Units

While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett.

 
 

Rich Media Ad Standardization for Mobile Nearly Ready, IAB’s Anna Bager

The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence at the IAB.

 
 

ESPN Has Big Hit with Women’s Soccer, Online and on TV

Wednesday's semi-final World Cup soccer match between France and USA generated 450,000 unique video views on ESPN3.com, the company said today.

 
 

Exclusive: U.S. Mobile Ad Sales to Top $1 Billion in 2011, IAB’s Anna Bager

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge…..and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence. 

 
 

How Social Media Drives Video Views, Daisy Reports

The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business. 

 
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