Nielsen recently reported that the total number of TVs owned in the United States has dropped for the first time in 20 years to 97 percent of homes down from 99 percent, due in part to cord-cutting.
"A small subset of younger, urban consumers are going without paid TV subscriptions," Nielsen said in its report. That news is coupled with encouraging statistics from the CW finding that more viewers are watching shows with full ad loads online and nearly all of those viewers are watching the ads to completion. For more details, check out this week's New Media Minute.
Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are delighted to post these videos regularly on this channel.
