Ooyala, the Mountain View-based video services company, started in 2007 by a group of ex-Google executives, is powering the online and mobile video distribution for information giant Bloomberg.

Later today at the taping of the Beet.TV Video Strategy Summit, Bloomberg's implementation of the Ooyala player and related services will be discussed as part of a two-hour, high-level conference featuring speakers from AOL, Akamai, ABC Digital, Bloomberg, iVillage, MSNBC.com, MTV, NPD Group, Ooyala, Taboola and Yume.

The session will be Webcast on April 5 at noon EDT on Beet.TV.

I will moderate along with Erick Schonfeld, co-editor of TechCrunch.

Yesterday, we spoke with Ooyala co-founder Bismarck Lepe about developments with Ooyala and its work with technology blogs it powers, including TechCrunch, GigaOM and the Business Insider.

Lepe says that a growing area for online video distribution is the streaming of live, linear programming.

Ooyala has raised $42 million in funding.

Andy Plesser

Disclosure:  Ooyala and YuMe are the co-sponsors of today's event at Bloomberg.  Last night in Manhattan, Ooyala  sponsored the Beet.TV 5 Year Birthday Party at the Flatiron Lounge.  It was a great time — wonderful to have so many of the media elite on hand to help celebrate.  AP