Twitter has become a useful reporting tool as well as a big driver of traffic to paidContent, the influential digital media blog.

I spoke with editor and publisher Rafat Ali about how his company is using Twitter.  We caught up in his New York office. 

This is the third of three interviews we have published. 

You can follow him at @rafatali

You can follow us @Beet_TV

Andy Plesser, Executive Producer 

Editor's Note:  We will be Twittering at the paidContent 2010 conference in Manhattan, where Beet.TV is a media sponsor.