LOS ANGELES — Yesterday at the AlwaysOn conference, the Seattle-based, enterprise video search company Pluggd, relaunched with a new name,  Delve, and as a new business. 

The company is taking its deep search and tagging system and into a full-blown video publishing company.  They are entering a somewhat mature and heavily funded sector where  it wants to compete with Brighcove and  others.

What’s fascinating about the company is that it somehow tags deep metadata around videos during the encoding process.  This rich metadata will presumably help make the video more searchable and cross indexed.

For an indepth look at Delve and the sector, check out this story by Mark Henrickson in a post  yesterday on TechCrunch. 

I spoke with Alex yesterday at the Sofitel Hotel.  You might want to check out my interview Alex from last month when he spoke about the necessity for a "semantic" Web.

— Andy Plesser

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