Yahoo

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO. “A media company that was based on the web is now struggling getting in to…

Yahoo’s Brody: Brands Can Buy Programmatic Using Search History

CANNES, France — Yahoo will open up its recently-unveiled Ad Manager Plus ad software to use on a self-serve basis – and is offering users’ search history as a targeting characteristic. “People use search every day to show (purchase) intent - that search-based data has never been able to be used in…

Tumblr Helps Yahoo Advertisers Tell Their Story

CANNES  – Yahoo’s acquisition of Tumblr a year ago was all about helping brands go beyond conventional display ad formats. And now Yahoo has started promoting Tumblr content marketing slots across its network. “The traditional inventory … haven’t really provided marketers the environment to tell a rich, engaging, robust story,”…

Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

When it comes to Yahoo, critics will often ask, rhetorically: “What is it nowadays, anyway?” The company’s Americas head Ned Brody has a clear answer: ”You need to start thinking about Yahoo as both a publisher and a network.” That means Yahoo doesn’t just want to be an owner and operator of…

Yahoo in Talks to Acquire Video News Syndicator NDN, report

Yahoo is in conversations to acquire the big video news syndicator NDN, according to a report in the Wall Street Journal.   The acquisition would resemble in some respects, the 2010 acquisition by AOL of 5Min.   Earlier this year at the Beet.TV executive retreat, we  interviewed  NDN COO Eric…

Starcom-Yahoo Team on Data to Find Audiences

LAS VEGAS — Starcom’s recent deal with Yahoo that gives the agency access to the portal’s first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at…

Yahoo Readies Slate of Comedy Originals

Yahoo is gearing up to launch eight new original comedy shows in early September as part of the portal’s plans to expand aggressively in original content. Jack Black will star in one of the shows and Yahoo will also launch a series of Saturday Night Live clips, according to Variety….