Wenda Harris Millard

Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink

ON THE SEA OFF THE COAST OF FRANCE — ¬†Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a number of high-profile seminars for…

Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with…