Wenda Harris Millard

Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of…

Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink

ON THE SEA OFF THE COAST OF FRANCE —  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a number of high-profile seminars for…

Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with…