Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different in video,” according to video ad tech […]

 
 

AppNexus’ Claims Positive Results For Video Reboot

COLOGNE — A couple of months back, we reported how AppNexus, the programmatic ad tech firm, told us it would reboot its video advertising offering after a troublesome start. And now it’s claiming initial results as promising. According to the company: “Based on conversations with clients who tested our product over the past few months, we’ve consistently […]

 
 

Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

COLOGNE — Time and time again, the advertising executives we speak to rate one TV platform above others for having brought the prospect for targeted linear TV advertising in to reality. UK satellite TV platform Sky’s AdSmart technology leverages household data the provider already holds about subscribers, and uses its broadband lines to send customised ads to customers’ […]

 
 

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more toward long-form and live […]

 
 

true[X] Gives Engaged Viewers Fewer, Better Ads

Big media companies don’t usually buy vendors that want to rip up their historic main funding mechanism. But true[X] wants to reboot the way advertising is delivered by 21st Century Fox, which acquired it for $200 million in December. What is true[X]’s big idea? Rewarding viewers for interacting with good ads by showing them fewer ads overall, says […]

 
 

Videos Need Better Ad Info: Coull’s Forsberg

LONDON — Ad tech platforms need to do a better job of telling ad buyers exactly what kind of video placements they are bidding for, says an exec from one such company. “Standards like the RTB spec and the exchanges need to wake up start adding more metadata to these requests to enrich that buy for the brand,” according […]

 
 

Programmatic Video Taking Off In UK: TubeMogul’s Reid

LONDON — Like most technologies, so-called “programmatic” sales of online video ad inventory first took hold in the US. Now it is gathering pace across the pond. “We’ve seen … 40% more demand in the UK from Q1 to Q4,” according to video ad tech outfit TubeMogul’s UK MD Nick Reid. “We’ve also seen a 20% increase in CPM […]

 
 

Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think it’s cats, some people think it’s […]

 
 

Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial intelligence on the text and applies […]

 
 

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used to have websites as a […]

 
 

Saffron Goes Live To Reduce Complexity: Bierstein

Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV. The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus. Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in […]

 
 

MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton

LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor. “DASH is getting more and more attention out in the real world,” Wowza streaming industry evangelist […]

 
 

Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. “We have been involved in DASH from the very […]

 
 

Microsoft Unveils New Video Player, Encoding Solutions

LAS VEGAS — Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. “(Azure Media Player) does automatic device detection and […]

 
 

Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar

LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added recently, and European internet TV standard HbbTV just just moved up to version […]

 
 

SpotXchange Offers Publishers VideoElephant’s Video Content

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that […]

 
 

GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

AUSTIN – Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. “The advertiser is competing with the regular newsfeed and the rest of the user-generated newsfeed. It remains a challenging environment,” GroupM chief digital officer Rob Norman […]

 
 

NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. “The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the event. “There is more interest […]

 
 

Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

 
 

Not Enough Data About Video Content: Coull’s Watkins

For an ad tech industry used to talking so much about “data” these days, it may seem counterintuitive to suggest that there is insufficient data around. But that’s the reality when it comes to video, says one video ad tech exec. “There’s a paucity of data,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based company whose […]

 
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