video

Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing director Kurt Michel tells Beet.TV at…

Unlocking European Video Harder Than Display: BrightRoll’s Mitchell

COLOGNE, Germany — Switching on “programmatic” control of ad trading in video won’t be as straightforward as it has been in static display advertising, says one European video ad tech exec. “It has a complexity to it that display didn’t,” says BrightRoll European MD Andy Mitchell, in this interview conducted at…

EU TV Embracing Data Faster Than US: Videology’s Jamboretz

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first. “The interaction between TV and digital distribution channels is actually way more linked up than…

Quality Is Key For Branded Content: News Corp’s Chopra

Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive. Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP…

Slate Sees Videos on All Its Pages

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts…

Radio’s Cumulus Upping Video Strategy In 2015

US radio network Cumulus Media may be best known for its on-air content. But, if JT Batson has his way, the group will soon also be profiting from on-line multimedia presentations. The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash country music station: ”On January 1, we’re launching Nash TV, which…

Under News Corp, Storyful Put To Work On Brand Content

It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, Storyful is also being set to work for advertisers’ commercial goals. “We saw a social radar,” News Corp. video SVP Rahul Chopra tells Beet.TV in this…

BuzzFeed Beefs Up Video Plans With New Funding

BuzzFeed’s announcement today of a $50m new funding from Andreesen Horowitz comes with a new strategy for the wildly popular publisher’s video ambitions. The release puts it best, in its own words: “BuzzFeed will expand its video division and become BuzzFeed Motion Pictures. Ze Frank will lead the division as President…

Mail Online Aims To Go Large With Rich, Native Video Ads

The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising. “We’re an absolute giant,” says Mail Online sales VP Matt Kaplan. “We drive more video consumption than any other player in our space – upwards of 50m streams per month - and yet it’s less…

Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

Online video ad technology group Ebuzzing reckons nearly a third of its business will be made up from automated ad trading, as it increasingly creates private ad marketplaces with trading desks. “We work with Xaxis, Accuen, Vivaki and these trading desks to build our specific, high-quality marketplaces,” according to the company’s north…