video

Quality Is Key For Branded Content: News Corp’s Chopra

Brands can win an audience for articles and videos they made, even in newspaper websites – if their material is worth consuming, according to a news group executive. Asked why users would consume content made by brands in vehicles designed to convey the news of the day, News Corp SVP…

Slate Sees Videos on All Its Pages

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunity. Sales VP Anthony DeMaio tells Beet.TV in this video that the title recently enlisted French ad tech firm Teads, whose technology inserts…

Radio’s Cumulus Upping Video Strategy In 2015

US radio network Cumulus Media may be best known for its on-air content. But, if JT Batson has his way, the group will soon also be profiting from on-line multimedia presentations. The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash country music station: ”On January 1, we’re launching Nash TV, which…

Under News Corp, Storyful Put To Work On Brand Content

It may have started life as a tool for editors to validate user-generated content for editorial stories but, following its acquisition by News Corp, Storyful is also being set to work for advertisers’ commercial goals. “We saw a social radar,” News Corp. video SVP Rahul Chopra tells Beet.TV in this…

BuzzFeed Beefs Up Video Plans With New Funding

BuzzFeed’s announcement today of a $50m new funding from Andreesen Horowitz comes with a new strategy for the wildly popular publisher’s video ambitions. The release puts it best, in its own words: “BuzzFeed will expand its video division and become BuzzFeed Motion Pictures. Ze Frank will lead the division as President…

Mail Online Aims To Go Large With Rich, Native Video Ads

The world’s biggest digital newspaper site wants to fast-forward its video ambitions – not just for editorial, but for advertising. “We’re an absolute giant,” says Mail Online sales VP Matt Kaplan. “We drive more video consumption than any other player in our space – upwards of 50m streams per month - and yet it’s less…

Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

Online video ad technology group Ebuzzing reckons nearly a third of its business will be made up from automated ad trading, as it increasingly creates private ad marketplaces with trading desks. “We work with Xaxis, Accuen, Vivaki and these trading desks to build our specific, high-quality marketplaces,” according to the company’s north…

Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability and digital envy are…

Rightster Rolls Up Base79, Viral Spiral For MCN Scale

LONDON –  He told us he would buy companies – and today that guidance came to pass. Charlie Muirhead’s Rightster is taking a big step to consolidate the video ecosystem by buying two of its biggest protagonists. Eight months after going public to raise £22.4m, the firm is acquiring viral video management…

Google’s Benson: Mobile Is Driving Video Consumption

CANNES, France — It’s an ironic quip at this point. Every year for a while, it seemed like someone would predict “the year of mobile” would be next year. “We can officially say ‘the year of mobile’ was last year,” David Benson, Google’s branding solutions director for northern and central…