video

Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial…

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used…

Saffron Goes Live To Reduce Complexity: Bierstein

Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV. The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus. Company sales and marketing SVP Malachi Bierstein says the…

MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton

LAS VEGAS — MPEG-DASH, the digital video standard that uses adaptive bitrate streaming to offer higher-quality video and audio with encryption and cross-platform capability, is increasingly being looked to by video content owners searching for an alternative, says a video server vendor. “DASH is getting more and more attention out in the real…

Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. “We have been…

Microsoft Unveils New Video Player, Encoding Solutions

LAS VEGAS — Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. “(Azure Media Player)…

Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar

LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added recently, and European internet TV standard HbbTV just…

SpotXchange Offers Publishers VideoElephant’s Video Content

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is connecting with VideoElephant of Dublin, a library…

GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

AUSTIN – Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. “The advertiser is competing with the regular newsfeed and the rest of the user-generated newsfeed. It remains a challenging environment,” GroupM…

NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. “The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the…