video

Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different in video,”…

AppNexus’ Claims Positive Results For Video Reboot

COLOGNE — A couple of months back, we reported how AppNexus, the programmatic ad tech firm, told us it would reboot its video advertising offering after a troublesome start. And now it’s claiming initial results as promising. According to the company: “Based on conversations with clients who tested our product over the…

Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

COLOGNE — Time and time again, the advertising executives we speak to rate one TV platform above others for having brought the prospect for targeted linear TV advertising in to reality. UK satellite TV platform Sky’s AdSmart technology leverages household data the provider already holds about subscribers, and uses its broadband lines…

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever…

true[X] Gives Engaged Viewers Fewer, Better Ads

Big media companies don’t usually buy vendors that want to rip up their historic main funding mechanism. But true[X] wants to reboot the way advertising is delivered by 21st Century Fox, which acquired it for $200 million in December. What is true[X]’s big idea? Rewarding viewers for interacting with good ads by showing…

Videos Need Better Ad Info: Coull’s Forsberg

LONDON — Ad tech platforms need to do a better job of telling ad buyers exactly what kind of video placements they are bidding for, says an exec from one such company. “Standards like the RTB spec and the exchanges need to wake up start adding more metadata to these requests to enrich that…

Programmatic Video Taking Off In UK: TubeMogul’s Reid

LONDON — Like most technologies, so-called “programmatic” sales of online video ad inventory first took hold in the US. Now it is gathering pace across the pond. “We’ve seen … 40% more demand in the UK from Q1 to Q4,” according to video ad tech outfit TubeMogul’s UK MD Nick Reid. “We’ve also seen…

Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite a lot about how people respond to video ads. Sarah Wood has, and her video ad tech firm, Unruly, is helping brands understand. “What are the drivers of shareability?,” she says. “Some people think it’s…

Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

Newspaper newsrooms have been saying for years that their future is in video. But video remains hard and expensive to produce for organizations whose core competency is the “inverted pyramid” of text news stories. Enter Wibbitz, an Israeli company that wants to help them out. Wibbitz ingests client publishers’ news articles, runs artificial…

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the shop-window for core analog platforms – now digital is part and parcel of their core business, says one man who powers web output for hundreds of TV stations. “A lot of the broadcasters used…