the road to cannes

Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

Last year’s deal in which WPP’s Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. “For five years, we had a good relationship,” AppNexus CEO Brian O’Kelley tells Beet.TV in this video interview. “Last January in Davos,…

Nielsen, eXelate Will ‘Co-Build Products From Day One': Zagorski

Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former’s acquisition of the latter this March. Now they are working on the same journey. “We act as their data management backbone, taking a lot of their offline data and activating it…

VivaKi Lives On After Reorg: SMG’s Delaney

Ad group Publicis’ VivaKi digital division may be moving its programmatic experts out around the group, but that doesn’t mean VivaKi is dead. “VivaKi still lives on,” says SMG programmatic SVP Mac Delaney in this video interview. “It operates the SkyScraper platform, the database for all of the group’s campaign reporting. You still have VivaKi employees…

Guardian’s Cordrey On News Readers’ Daily Rhythm

LONDON — Users’ news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey. “In the morning, smartphones completely rule as people snack on bits of content before they go to work,” Cordrey tells Beet.TV. “At lunchtime, we see a huge…

Advertisers Will Demand More Transparency: Zenith US CEO

Advertisers don’t just want cheaper ad rates – they will increasingly search for more insight in to how their spend is really working, predicts one ad agency exec. “Client transparency is certainly going to be a big hot topic,” according to Zenith US CEO Dave Penski. “Are they getting what…

Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

The emergence of stream-based content units popularized by mobile apps like Twitter and Facebook promises to simplify a confusing mobile advertising space, says an ad agency exec. “We’ve had an explosion of formats,” says Maxus’ north America chief strategy office Mark Egan We’re seeing a lot of this roll in…

The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland

There are no longer any advertising “channels”, just technology, says a Publicis division exec. “We should no longer think in ‘channels’ anymore – we think in connectivity and user experience,” according to ZenithOptimedia north America corporate development EVP James Shoreland. Shoreland is working on breaking down silos between technology, data,…

SMG Planning Content@Scale International Expansion

LONDON — In January, Starcom MediaVest Group (SMG) announced it would re-use some US publishers’ “evergreen” articles to tell marketers’ stories. Now it is about to ope the program, Content@Scale, elsewhere in the world. “We’ve rolled it out in the US and will roll it out in 2014 in many…

Keep Big Data Simple To Get Smarter: SMG’s Parker

LONDON — Marketing agencies, like other industries, are getting excited about “Big Data” – but what does that really mean for their clients, who can often be confused about what the jargon boils down to? “‘Big data’ sounds scary … things are very complex at the moment,” says Starcom MediaVest…

Mindshare’s Johnston: IPTV Heralds Video Opportunity

LONDON — Mindshare Worldwide’s chief digital officer Norm Johnston sees video’s jump from the desktop to the living room screen as one of the biggest advertising and content opportunities in the years ahead. “What’s interesting is the possibilities within IPTV,” he tells Beet.TV. “Forty percent of televisions in the US…