Starcom MediaVest Group

SMG Planning Content@Scale International Expansion

LONDON — In January, Starcom MediaVest Group (SMG) announced it would re-use some US publishers’ “evergreen” articles to tell marketers’ stories. Now it is about to ope the program, Content@Scale, elsewhere in the world. “We’ve rolled it out in the US and will roll it out in 2014 in many…

Keep Big Data Simple To Get Smarter: SMG’s Parker

LONDON — Marketing agencies, like other industries, are getting excited about “Big Data” – but what does that really mean for their clients, who can often be confused about what the jargon boils down to? “‘Big data’ sounds scary … things are very complex at the moment,” says Starcom MediaVest…

Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

LONDON — UK consumers are spending insane amounts of time on their phones. So why aren’t advertisers putting proportionate amounts of money in to the devices? “Because the mobile marketplace has been relatively fragmented, it has made it feel a little bit difficult and risky for people to get executing…

MediaVest Exec: NewFronts Bring Super Distribution of Content

The quality of content during the NewFronts is improving dramatically year over year, says Ritu Trivedi, Managing Director/Digital Marketplace at MediaVest, in an interview with Beet.TV at the NewFronts. “This is not just a ‘new kid in town,’ where we go see some shiny new bauble. This is serious. We…

Starcom’s Mobile Chief: “Mobile Is Not An Island”

In a digital media world that is 25 years old, it’s no wonder the relatively recent upstart of mobile is still considered a single new channel for planning against. But now ad group Starcom Worldwide‘s mobile SVP has an unusual goal – to kill her job. “If my job exists…

SMG To Reveal Effectiveness Of Twitter TV Retargeting

Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a “social TV lab” to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG’s global video lead Lisa Giacosa tells Beet.TV metrics ”look favorable” and are due…

Media Agency SMG Lets its Brands Run Publisher Content via New Platform

LAS VEGAS — Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG’s) is saving brands the trouble of creating their own content – by obtaining publishers’ permission to re-publish theirs. SMG’s new Content@Scale CMS, launched this week, ingests text articles and images from Ahalogy, Demand Media, Glam Media,…

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

LAS VEGAS – Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribution offering. The service lets marketers licence “evergreen” articles from 15 US publishers to re-use as content in display ad units. Flite CEO Will Price, whose technology…

Video Campaigns Must be Bespoke for Brands and Consumers, SMG’s Kristen Kelley

LONDON — Tailor video to the brand, the medium and the consumer. That’s the advice of Kristen Kelly, VP and International Business Director at Starcom MediaVest Group in an interview with Beet.TV. “Understand the consumer and where they’re at in the decision journey. You can do awareness marketing and direct response….

SMG Launches New Unit for Cross-Platform Design, Content

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz…