Sean Black
Making Content Marketing Accountable To Drive Business, MediaCom’s Sean Black Explains
Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “Content marketing has always been around but it’s getting more attention, […]