How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi

CANNES — Marketers are being called upon to sponsor the 12 filmmakers picked to make next-generation science-fiction digital shorts for Ridley Scott. Machinima global brand strategy VP Seth Bardelas, whose video publisher firm is helping Ridley Scott Associates on the project, called it an “incubator”. “The idea is to incubate the next great science-fiction franchise,” […]