Real-Time Advertising

 

Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events. In November, we interviewed him in Monaco about the […]