Morning Brew’s Barwick: Brands Need To Ask Tough Questions As Regulation Heats Up

 Ryan Barwick is a senior reporter at Morning Brew, where he’s taken many deep dives into the world of digital advertising , regulation and privacy. So he’s developed a very well-rounded, nuanced point of view on many of the issues facing this industry, from cookies going away to a slew of new state laws […]

 
 

Loeb & Loeb’s Lee: Nobody is Ready For Digital Privacy Laws

Advertisers are not ready for a post-cookie world. They are confused about coming state privacy laws. And while there’s little change of a national privacy law this year, there are lots of reasons for ad tech companies to be worried this summer. These are just some of the big takeaways from the latest episode of […]

 
 

Epsilon’s Cascisa: It’s Time to Rebuild the Ad Ecosystem for the Open Web

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]

 
 

Lou Paskalis: When it Comes to Ad Targeting, It’s Time to Rebuild

Digital ad targeting isn’t just going through change. It may be ceasing to exist as the we’ve has long known it. That, to Lou Paskalis CEO and Founder of AJL Advisory, is a a good thing, For too long, privacy and targeting have been at odds. In fact, according to Paskalis, the work targeting is […]

 
 

The Impact Of GDPR, According To Criteo CFO Fouilland

Europe’s new consumer data privacy rules have been touted as having a massive impact on the digital advertising world. But, for companies and countries which already sing from the same hymnsheet, could the impact be muted? In this video interview with Beet.TV, one of the biggest ad-tech companies discusses the likely effects – or non-effects […]

 
 

Criteo’s CFO Fouilland: How We Exceeded Expectations

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

 
 

GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser

Europe’s new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world’s largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for […]

 
 

GDPR Helps Clarify Data Tactics: Criteo’s Opdyke

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

 
 

GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]

 
 

Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska

He once ran programmatic advertising at one of the world’s largest news publishers – so what does Matt Prohaska think about the impending final deadline for compliance with new-look global consumer data protection legislation? “Belated” and “complacent” would seem to sum up his view of many publishers’ readiness for the European Commission’s new General Data […]

 
 

GDPR Could Fuel Subscription Content: Oath’s Mahlman

With just a few months left until the final deadline for compliance with new European privacy legislation that passed two years ago, how much impact could the new policy make? Views of executives interviewed for Beet.TV’s GDPR series range everywhere from “not much” to “world-changing”. But one of the world’s leading online publishers thinks the European […]

 
 

Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

 
 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

 
 

Investors Underprepared For GDPR: Pivotal’s Wieser

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

 
 

MediaLink’s Millard Questions Preparedness For GDPR

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

 
 

GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker

The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]

 
 

Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules

Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]

 
 

GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja

Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue. On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR […]

 
 

GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure

Europe has become a “hostile” environment for digital ad tracking – but, even so, ad-tech companies must comply with the European Commission’s new General Data Protection Regulation (GDPR), according to one ad-tech firm which says it is “struggling” to cope with the new legislation. “About six months ago, I would say that perhaps the industry had not […]

 
 

Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann

Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people. But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at […]

 
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