online news

Guardian’s Cordrey On News Readers’ Daily Rhythm

LONDON — Users’ news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey. “In the morning, smartphones completely rule as people snack on bits of content before they go to work,” Cordrey tells Beet.TV. “At lunchtime, we see a huge…

Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”

CANNES, France – The conservative British mid-market tabloid is a gargantuan celebrity traffic driver online. Now it wants to both align and connect with a leading social messaging service. “It’s a little bit like WhatsApp,” says Jon Steinberg, the BuzzFeed president who was named Mail Online north America CEO this week….

SMG Planning Content@Scale International Expansion

LONDON — In January, Starcom MediaVest Group (SMG) announced it would re-use some US publishers’ “evergreen” articles to tell marketers’ stories. Now it is about to ope the program, Content@Scale, elsewhere in the world. “We’ve rolled it out in the US and will roll it out in 2014 in many…

Guardian Digital Gains Offsetting Print Decline

LONDON — Guardian News & Media is getting set to report that digital publishing revenue is helping make up for print revenue that is shrinking, according to the group’s commercial director. “This year, when we report our results in July, we’ll say that, for the second year in succession, the growth…

Journalism Now Free From Tyranny Of Robots: Quartz’s Delaney

Quartz editor-in-chief Kevin Delaney professes to be “really optimistic about the future of journalism”, now that he’s no longer writing stories for “robots”. “Ten years ago, we were writing headlines for Google’s search index robots,” Delaney tells Beet.TV. But things have changed: ”There are a few dynamics at play that push you…

Guardian Uses ‘Attention Analytics’ To Amplify Content

LONDON — If “data is the new oil“, The Guardian is sitting on a well. The news publisher has built its own in-house analytics platform, dubbed “Ophan”, to measure dozens of metrics for thousands of stories, chief digital officer Tanya Cordrey tells Beet.TV. “It shows the performance of our content…

Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. “Referral-based information…

Nigerian News Consumers Jump Straight To Mobile First

LONDON — From Google’s Loon to Facbeook’s drones, the internet that Silicon Valley’s giants will create in Africa will be quite different to the one back home. With many first-time consumers adopting mobile devices before desktop, Africa may be a vision of the west’s media future. “The rate at which…

The Washington Post Plans ‘Video, Video, Video’ In 2014

LONDON — The Washington Post already invested in its Post TV online video brand last year. Now it plans to increase editorial video volume and to make more video available to native ad brands. “We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin…

The Guardian Now More Popular In US Than UK

LONDON — It started out as The Manchester Guardian in 1821 and had since become a national newspaper. But, this fall, The Guardian crossed another geographical rubicon – it became more popular in the US than its native UK. “Since we moved to theguardian.com, the US audience is bigger than…