Nielsen

Nielsen, eXelate Will ‘Co-Build Products From Day One': Zagorski

Media measurement firm Nielsen and programmatic ad tech outfit eXelate had already worked together for five years before the former’s acquisition of the latter this March. Now they are working on the same journey. “We act as their data management backbone, taking a lot of their offline data and activating it…

Nielsen Relies on eXelate for Programmatic Data

AUSTIN – As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offerings, says David Hohman, EVP and Managing Director of Agency Solutions at Nielsen, in an interview with Beet.TV. Nielsen pairs its real-time audience insights with eXelate’s consumer…

Nielsen’s Hohman Ready To Measure Netflix

Netflix may not want to open up its audience ratings to industry onlookers – but that doesn’t mean measurement houses aren’t trying to put some numbers on the video behemoth’s growth regardless. “We are actually going to be able to have measurement for content that’s playing on Netflix because we…

“An Uncertain Time” in AdTech: Nielsen’s Feigenson

FORD LAUDERDALE — It has been a whirlwind couple of years in digital ad technology platforms, with the onset of “programmatic” quickly shaking up the sector. What are the views from one company whose input to the space endures? “We are in an uncertain time,” according to Nielsen Digital MD Andrew…

Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like…

Nielsen To Measure Smart TV’s In 2015: Feigenson

FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year. “We’re dedicated to having…

“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster

LAS VEGAS — “TV Everywhere“, the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry’s “whipping boy,” Adobe’s Primetime product marketing director Campbell Foster says. In this video interview with Beet.TV, Foster channels the three main complaints levelled at the system –…

What Is ‘Programmatic’? Feigenson’s Three Rules

NAPA, CA — It’s one of the hottest media buzzwords of 2014 – but everyone seems to have a different definition for the set of new-wave ad-trading techniques collectively referred to as “programmatic”. At programmatic’s core, says Nielsen digital MD Andrew Feigenson, is moving dollars that, once, were transacted manually…

Nielsen’s Eaton: OCR Ratings Ushers More Money Online

TV dollars are beginning to shift to digital and more will come in the year ahead, says Tom Eaton, VP Client Services, Platform Group at Nielsen in this interview with Beet.TV. That transition started with a trickle, and became more significant at last year’s upfront, he says. Having a GRP-like measurement…