Nielsen

Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. So last year Nielsen launched Total Audience Measurement,…

Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio

LAS VEGAS — It was billed as a first, and a successful one at that. In October, Yahoo broadcast its first ever live stream of an NFL football game, the one  between the Jacksonville Jaguars and Buffalo Bills from London. After the final whistle, Yahoo claimed to have broken ground by attracting…

Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon

The prospect that, in a connected era, TV ads could be assembled from multiple component parts to make up a 30-second spot that is custom-built for a particular individual viewer is getting some marketers is excited. But how viable is this idea, really? Nielsen’s precision and planning SVP Eric Solomon reckons:…

Nielsen Girds for Total Audience Measurement in 2016

FORT LAUDERDALE — One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. These sorts of advances can enable more “one-to-one marketing,” he says. The tool is designed for…

Nielsen To Reboot Content Ratings Next Year

FORT LAUDERDALE — Audience measurement outfit Nielsen is gearing up to measure linear and digital audiences in a new way, that recognizes a distinction between viewers of content and viewers of ads. In this video interview with Beet.TV, Nielsen planning and precision SVP Eric Solomon says the company’s Total Audience suite –…

How Nielsen Helps Networks & Brands Understand Social Viewing

These days, TV viewers aren’t glued only to big-screen programming – or the ads that run on them. But that doesn’t mean brands can’t reach consumers all the same. The mobile screens in their palms are also being used to better understand engagement. A range of software and data providers is helping brands to…

Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

Seven months after Nielsen acquired the audience data profiling vendor, eXelate is expanding its offering from desktop digital metrics. Today, the outfit announced it is expanding its auspice further in to mobile audience data through a partnership with PushSpring, something that will help its customers see consumer app installs and shoppers…

eXelate Will Extend Nielsen Across Europe: MD Bennathan

COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year. “The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the…

Nielsen Bakes Measurement In To OTT Video Boxes

If you thought mobile advertising was hard to measure, Nielsen reckons over-the-top TV and video services is much harder – so it aims to integrate its ad measurement systems with box makers at the system level. “Over-the-top is a really challenging space,” Nielsen product leadership SVP David Wong tells Beet.TV in…