Nielsen

Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring. The addition of mobile to…

TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

CANNES, France — How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue to be disrupted? The incumbent TV industry remains in a strong position, a Beet.TV panel heard. “There’s been a sea-change in the attitudes but, more importantly, the confidence…

Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”

CANNES, France – Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and one of its core measurement tools. “A lot of people will talk about the GRP (Gross Rating Point) being dead,” he tells  moderator Terence Kawaja at this Beet.TV…

YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

Recently-formed media agency Assembly says it will use YuMe’s new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of moving ad spend from TV to online. “Being able to play with it with the client sitting at our desk is something I’m excited about trying,” says Assembly’s…

Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

Nielsen’s mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the recent announcement of the addition, says the company’s global product leadership president. Nielsen will fold mobile viewership in to its C3 TV ratings system in the fall. Before that, it…

AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

AOL says it will become the first digital publisher to use Nielsen’s TV metrics to quantify its video shows for advertisers – a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry….

Nielsen’s Mobile Video Measurement Coming This Summer

Nielsen will launch a new system for advertisers to measure the audience for mobile content and video properties this coming summer. “It’s all about mobile – it’s explosive,” the company’s global product leadership president Steve Hasker tells Beet.TV. ”We have developed and are now testing the first industrial-strength robust measurement system…

Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

SAN FRANCISCO — Programmatically-driven addressable TV advertising in the digital age is “not a pipe dream” – but it will be realized in some countries sooner than others, says media measurer Nielsen’s EVP of global media products, Amit Seth. Seth tells Beet.TV the opportunity is being approached by both cable…