NewFront

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a “first-of-its-kind” content measurement tool that will allow them to measure engagement of all video in market for all of their brands – in real time, says John McCarus, SVP of Content at DigitasLBi. We spoke with McCarus in […]

Video has long been a powerful storytelling tool. Now as the technology behind video content creation has become more readily available, everyone can become a publisher or a content creator, says Adam Shlachter, SVP of Media for DigitasLBi. We spoke to Shlachter in an interview with Beet.TV at the Digitas NewFront on Thursday. “As technology has democratized the […]

With the digital transformation taking place with technology in people’s personal and professional lives, Anne-Marie Kline, SVP of Social Content and managing director of BrandLIVE for DigitasLBi, says we need to keep moving forward, challenging and reflecting on what we’re doing and why we’re doing it. Beet.TV spoke with Kline at the Digitas NewFront on […]