Moat

Viewability Measurement Must Be Independent: BrightRoll SVP

The realization that as many as 40% of video ad views may be faked by publishers has given rise to systems measuring true “viewability” for advertisers. But one ad tech vendor says ad buyers shouldn’t trust “viewability” numbers when they are produced by publishers themselves. “The key for viewability is to…

BrightRoll “Bakes-in” Viewability Authentication with Moat

The percentage  of non-viewable digital ads has reached nearly 50 percent in the United States, says  Jonah Goodhart, CEO of New York-based Moat, in this interview with Beet.TV.   The start-up provides independent third-party data on ad viewabity to a number of major publishers and advertisers. At the BrightRoll Video…