Mindshare

Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If it’s a platform where the consumer is…

Mindshare’s Bitterman on Real-Time Content and Technology

Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of content that brands are relying on, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at…

Mindshare’s Migliozzi: Media Agencies Help Fill Digital Content Demands

While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP’s Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare’s New…

Apps Are Best For Mobile Marketing: Mindshare’s Johnston

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. Right now, however, the route for advertisers to take is clear, says ad group Mindshare’s chief digital officer Norm Johnston. We’ve moved past the mobile vortex and confusion,” he tells Beet.TV. “But there are still…

Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and…

Brand Watch CEO: Marketers Must Act Right Here, Right Now

Oreos may have been dunked in the dark in 2013, but does “real-time marketing” have a real future in 2014? Sebastian Hempstead, CEO of social media marketing monitor service Brandwatch, says immediacy is vital. “The content we put in to conversations can turn up a day later… if it’s not in the…

Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands

The internet-connected refrigerator has often been mocked as the loopiest imaginings of internet evangelists gone wild. But the emerging Internet Of Things hype is forcing the industry to ask: is that really so far-fetched? At the Consumer Electronics Show, Norm Johnston, chief digital officer of Group M’s Mindshare division, saw…

GroupM’s Gotlieb On Chips’ Astonishing Power Boom

Two cores good, 192 cores better. The history and future of digital media is the story of computer processing power. And the industry is still giving us better, faster, stronger. In this interview,  media agency GroupM’s visionary chairman Irwin Gotlieb ruminated with Beet.TV on where chip engineering is taking media….

‘ShareThis’ Founder: Real-Time Key To Social Marketing

We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic…

Mindshare Exec: Online Videos Becoming Shorter

LAS VEGAS  –  Long-form video is alive and well, but online videos in general are becoming shorter, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview with Beet.TV at CES. The trend stems from the proliferation of six-second Vine videos and fifteen-second Instagram clips, coupled with the effectiveness…