Mindshare

Mindshare’s Malmad on Emerging Media Opportunities in Wearables

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are…

Wearable Tech New Marketing Frontier, but Tread Carefully, Mindshare’s Johnston

LAS VEGAS — The new frontier of media is paved with e-commerce, wearable tech and the Internet of things, says Norm Johnston, Chief Digital Officer at Mindshare, in an interview with Beet.TV at CES. The opportunities for brands are large, but also require smart and thoughtful approaches. “With wearable tech, if we…

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that…

How Media Agencies Will Be Forced To Change

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media…

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: “Hopefully, over…

Mindshare’s Migliozzi on Best Practices for Branded Video

As marketers expand deeper into video content, they would be smart to apply best practices to the creation of videos, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview with Beet.TV. That means advertisers should produce content that fits the platform,  use assets of varying length, and…

How-to Videos Can Drive Purchase, Mindshare’s Migliozzi

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to videos, for instance, can often be most effective at driving a consumer to purchase, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview…