Mindshare

How Media Agencies Will Be Forced To Change

CHICAGO — From clients who will take on the role of their own agencies to the need to reach out to YouTube stars – media agencies know they need to adapt, but how? In a panel convened by Beet.TV, several agency reps chewed over their tactics and visions. Havas Media…

What Is ‘Premium’ Content Anyway? Ad Execs Discuss

Advertisers and their buyers often say they aspire to advertise only with “premium” publishers. But what does that really mean, and is the notion changing as ad tech evolves around it? Three execs from different parts of the industry debated for Beet.TV… Mindshare’s New York digital lead Joe Migliozzi: ”Hopefully, over…

Mindshare’s Migliozzi on Best Practices for Branded Video

As marketers expand deeper into video content, they would be smart to apply best practices to the creation of videos, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview with Beet.TV. That means advertisers should produce content that fits the platform,  use assets of varying length, and…

How-to Videos Can Drive Purchase, Mindshare’s Migliozzi

Given the wide range of video strategies available in the market, brands should understand the different value of different types of video. How-to videos, for instance, can often be most effective at driving a consumer to purchase, says Joe Migliozzi, Managing Director of Digital Media at Mindshare in an interview…

For Branded Content, “Creative By Committee Is Death”

There’s “too many cooks”, and then there’s “not enough cooks pulling in the same direction”. For the new branded content opportunity, multi-disciplinary teams must all work together on clients’ creative projects, according to a Beet.TV panel of agency folk. “Creative by committee is death, creative by small SWAT team works really…

Mindshare Tackles Content Creation from All Angles

Branded content can stem from brands, or from an idea, says David Lang, Chief Content Officer of Mindshare and President of Mindshare Entertainment, in an interview with Paul Kontonis, SVP at Los Angeles-based Collective Digital Studio (CDS) for Beet.TV. As a content strategy and production group that happens to be inside an agency, Mindshare’s…

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

CANNES, France — Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixture, says one agency unit online boss. “There’s been a year or two of euphoria over it – Super Bowl, Oreos, these things,” Mindshare…

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark - but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl –…