Mindshare

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

CANNES, France — Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixture, says one agency unit online boss. “There’s been a year or two of euphoria over it – Super Bowl, Oreos, these things,” Mindshare…

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark - but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl –…

Mindshare’s Cindy Gustafson on Preparing for Real-Time Marketing

Mindshare has implemented a number of processes into its organization to better manage and respond to quick marketplace changes, says Cindy Gustafson, Managing Director at Mindshare in an interview with Beet.TV about the advent of real-time advertising. That includes workshops, an operating system with data feeds and flexible budgeting, she says….

Branded Video Must be Tailored to the “Venue,” Mindshare’s Migliozzi

Branded video performs best when it’s tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. “The consumers are defining the platforms for the brand. If it’s a platform where the consumer is…

Mindshare’s Bitterman on Real-Time Content and Technology

Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of content that brands are relying on, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at…

Mindshare’s Migliozzi: Media Agencies Help Fill Digital Content Demands

While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP’s Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare’s New…

Apps Are Best For Mobile Marketing: Mindshare’s Johnston

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. Right now, however, the route for advertisers to take is clear, says ad group Mindshare’s chief digital officer Norm Johnston. We’ve moved past the mobile vortex and confusion,” he tells Beet.TV. “But there are still…

Seattle Startup iSpot.tv Tracks Online Engagement with TV Ads

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and…

Brand Watch CEO: Marketers Must Act Right Here, Right Now

Oreos may have been dunked in the dark in 2013, but does “real-time marketing” have a real future in 2014? Sebastian Hempstead, CEO of social media marketing monitor service Brandwatch, says immediacy is vital. “The content we put in to conversations can turn up a day later… if it’s not in the…