MediaLink

Programmatic Is Big, Just Don’t Call it That, MediaLink’s Matt Spiegel

FORT LAUDERDALE –  The state of automated media transactions and audience targeting with deep  data is growing quickly, but it should not be called “programmatic” explains  Matt Spiegel, SVP/GM, Data & Technology Solutions at MediaLink.. Programmatic isn’t a media platform, it isn’t a thing and the perception of the word is…

Careers in AdTech Will be Powered by Digital Transformation, AOL CEO Tim Armstrong

Less than 10 percent of e-commerce and advertising is powered digitally —  but that will inevitably change. And the looming transformation will provides a twenty to thirty-year “tailwind” for the entire adtech and media industry which will mean vast opportunities for young people entering the industry, says Tim Armstrong, CEO and Chairman of…

Innovation Will Be Big Focus at Cannes Lions, MediaLink’s Michael Kassan

From the MediaLink suite at the top of the Carlton hotel, to the stages and hall of the Palais, innovation around advertising technology will be more prominent than ever, says Michael Kassan, CEO of powerhouse media consultancy MediaLink.  We spoke with him in April about the upcoming Cannes Lions Festival….

Partnership Is Fuel For Creativity: MediaLink’s Kassan

Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink. “Partnership is what makes this world go around,” according to CEO Michael Kassan. “You need people who are growing toward the same goals. One…

“Programmatic” will Fade in the Media Lexicon, MediaLink’s Michael Kassan

CANNES, France – While “programmatic” has been a much-referenced  buzzword of the Cannes Festival, in the future it will just be media buying, albeit machine-lead for most media except network TV, predicts  Michael Kassan, CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV We spoke with him…

Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with…