LUMA’s Kawaja Optimistic On 2024 & 2025 Ad-Tech Outlook

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading deal-maker says the economy is back. In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April […]

 
 

LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds

With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s most looked-to joiner of dots. In this video interview with Beet.TV during his own Digital Media Summit (DMS) East this week, Terry Kawaja, Founder & […]

 
 

AdTech is on Fire & Outcome Marketing Could Unlock “Trillions” in Value, Terry Kawaja on the BeetCast

AdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what’s happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm’s deals, his speeches and his very humorous take on things in his clever videos.  He […]

 
 

Investment Bank LUMA Partners Launches Guide to Black-Founded & Owned Businesses

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and  adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and […]

 
 

Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja

Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers. More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of […]

 
 

Luma’s Terry Kawaja: ‘There’s a Lot at Stake’ in the Streaming Wars

SAN FRANCISCO– Data is an ecosystem, and maintaining that ecosystem is paramount to the health of the industry, says Luma CEO Terry Kawaja. Speaking with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Kawaja says that LiveRamp’s partnerships-driven business helps the industry to function. “Everyone either contributes data, utilizes data or applies data in a cooperative […]

 
 

Privacy Outcry Means Uncertainty But Recovery: LUMA’s Kawaja

SANTA BARBARA — The marketing industry has been thrown in to turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting. But it will recover as one which executes similar opportunities on a different basis. That is according to one of the arch deal makers responsible […]

 
 

Identity Tech Will Figure In Media M&A: LUMA’s Kawaja

The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds […]

 
 

Charting The Rise Of Direct-To-Consumer Brands with LUMA’s Kawaja

LAS VEGAS—Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO […]

 
 

After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, MarTech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that […]

 
 

LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

 
 

Ken Auletta’s ‘Frenemies’ Book Chronicles Anxiety And Disruption In The Ad World

When The New Yorker writer Ken Auletta decided to take a hard look at companies that are dependent upon advertising, he came away seeing “frenemies” everywhere—all of them facing “existential assault.” The resulting book, being released today after three years of research, is titled Frenemies: The Epic Disruption of the Ad Business (and Everything Else). […]

 
 

Kawaja Fears Knee-Jerk Politicians Will Turn Back Clock On Ad Targeting

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever […]

 
 

GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja

Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue. On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR […]

 
 

Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]

 
 

Kawaja: Amazon Rivals Can Compete Using Intelligence

COLOGNE — Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan. But, for other online retailers, all is not lost, according to one marketing industry expert. LUMA Partners CEO Terence Kawaja says ad-tech firm Criteo’s acquisition of HookLogic last year offers hope that the long tail of rival […]

 
 

AI Will Be Huge, But Hidden: Luma’s Kawaja

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive […]

 
 

Kawaja’s Three Reasons For Digital Media Optimism

With fears of an advertising duopoly, concerns about shady agency practices, a downturn in VC funding and mounting anger at programmatic opacity, there are plenty of reasons to be bearish about the digital advertising ecosystem right now. But one of the leading thinkers and M&A advisers in the space doesn’t want you to forget the sector’s positive […]

 
 

NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
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