BuzzFeed’s Perelman, We Offer Video Scale To Brands

LONDON — BuzzFeed’s commercial stock in trade is offering sponsored editorial articles to brand marketers. Now it is extending the offering to digital videos. “We’ve done roughly 1,300 videos, 20% of them have over a million views.” says the publisher’s agency strategy VP Jonathan Perelman, who also recently took on its video GM role. BuzzFeed […]