GroupM’s Norman: Consumer Entertainment Choices A ‘Complicated Puzzle’

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programmers, a lot of the action will focus on skinny bundles and trying to figure out how consumers will figure out their individual relationships with entertainment content. This is the […]

 
 

On Addressable TV Execs’ Wishlist: Standards And Scale

MIAMI — Recent estimates of the number of addressable US TV households count about 45m properties. The ability to target individual households with different ads at different times is now real. “Over the last three years, (I’ve done) … 250 campaigns, addressable to the household,” recalls Tracey Scheppach, the former long-time SMG advanced TV exec who recently […]

 
 

GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments

While digital ad viewability probably won’t be the “topic de jure” at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video advertising as it takes its own viewability standards global, according to Chief Digital Officer Rob Norman. “It’s pretty well known that the GroupM viewability standards aren’t met by feed-based environments,” Norman […]

 
 

GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital

LONDON – Legacy media needs to join digital in using census-level data for audience targeting and attribution, according to Irwin Gotlieb, Chairman of WPP’s GroupM. “If we look at the effect of our media campaigns and try to do proper attribution on them, we have to do it, we have to get legacy media on […]

 
 

Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna

LONDON – The need for census-level data in the media planning process “is paramount right now,” according to Mike Bologna, President of GroupM’s Modi Media advanced television unit. “It’s what advertisers are looking for,” Bologna says in an interview with Beet.tv. “They night not necessarily need the data all the way down to addressability, but […]

 
 

Wall-Size TV’s To Internet Of Things Security: GroupM’s Gotlieb On CES 2017

LONDON – As he looks ahead to CES 2017, GroupM Chairman Irwin Gotlieb sees “enormous developments” in all six categories that are typically his focus at the global consumer electronics and technology trade show. In an interview with Beet.tv, Gotlieb identifies those categories as automotive, computing, computing mobility, consumer electronics, health & fitness and integration. […]

 
 

Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power

MIAMI – An apt analogy for planning and executing addressable television advertising could be tackling a giant jigsaw puzzle. Unless you’re a robot, there’s no way to automate the process of piecing it all together. Jamie Power began to learn this about three years ago when she joined the launch of GroupM’s Modi Media advanced […]

 
 

INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

LONDON — In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by AT&T, DISH and WPP. The 16-year-old company has come in to its own of late, by helping advertisers serve household-targeted ads in to TV streams in the two minutes per hour […]

 
 

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]

 
 

Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t quite all it was cracked up to be, disagreeing with […]

 
 

Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg

While mobile usage of all kinds has grown in leaps and bounds, mobile ad spend hadn’t yet caught up, but that’s due to change, says Richy Glassberg, CEO at WWP-owned ad serving firm Medialets, in this interview with Beet.TV.  Expect a huge upswing in ad dollars in the next few years to keep pace with the consumer […]

 
 

Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

 
 

Facebook is the “New Way People Consume Media,” Mindshare’s Jordan Bitterman

In the course of just the past year,  Facebook has moved from being a social platform to becoming a new way in which people consume media, says Jordan Bitterman, Chief Strategy Officer at Mindshare, in this interview with Beet.TV Facebook is a “juggernaut” that improves by reinvesting and by providing marketers with a powerful data offering, […]

 
 

GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

FORT LAUDERDALE  –  If you want to price digital advertising appropriately, don’t just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That’s according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM. “Supply measured without taking in to account things like viewability and bought […]

 
 

Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

FORT LAUDERDALE — The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don’t risk losing the expertise that comes with old-world data, says an advertising veteran. “In the past, you used Nielsen data for TV, print data for print, econometric data to look for correlations […]

 
 

Big Growth for Xaxis Outside of WPP, CEO Gleason

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

 
 

Cablevision Inks “Upfront” Agreement with WPP’s Modi for Addressable TV Advertising

LONDON-   Cablevision, a large U.S. regional cable and Internet provider, long a pioneer in offering addressable TV advertising, has made its first “upfront” deal with Modi Media, the advanced TV unit of WPP.  It is a longterm partnership around addressable advertising. At the Future of TV Advertising Forum in London earlier this month, we interviewed Ben […]

 
 

WPP’s Modi Media Inks “Upfront” Addressable TV Buy with Cablevision

LONDON – Modi Media, the advanced TV unit of  WPP’s GroupM, will buy upfront inventory from Cablevision to deliver advertising in 2016 on an “addressable” or household level basis, says Modi’s CEO Mike Bologna in this interview with Beet.TV Bologna expects the growth of addressable households in the U.S. will reach 50 million next year. […]

 
 

Essence Buy Keeps GroupM A Friend OF Google: Gotlieb:

FORT LAUDERDALE — GroupM owner WPP’s CEO Sir Martin Sorrell once famously called Google a “frenemy”. So why did GroupM recently acquire a digital advertising company ensconced in Google’s world? “We’re the guys who coined the term ‘frenemy’, and we’re not big fans of the whole walled garden concept that Google represents,” Group M global chairman Irwin […]

 
 

‘Creative Versioning’ For TV Ads Is Here And Now: GroupM’s Gotlieb

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don’t wait for that day – it’s already arrived, says a top agency boss. “We do dynamic creative optimization on the fly based on each individual’s specific history,” says GroupM global chairman Irwin […]

 
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