[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot

CANNES – Just as brands want to have a singular view of their users and prospects, forward-thinking media investment companies know they can no longer maintain channel-specific teams. It takes big investments in technology—some of it artificial intelligence-enhanced—to accomplish both. In the past 12 months alone, GroupM launched its global [m]PLATFORM and then bolstered its […]

 
 

OpenSlate Creating A ‘Safe Version Of YouTube,’ Says COO JoAnna Foyle

Back in 2012, before the words “safe environment” for digital video became industry mantra, a company called Outrigger Media launched OpenSlate. It was a tool to help advertisers target the long tail of video production. Among other things, the company knew “there would come a time in an industry that got hyper focused on audience […]

 
 

GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP

Lyle Schwartz isn’t known for sitting back and letting things happen at their own pace, particularly when it comes to television and video audience measurement. GroupM’s President of Investment for North America feels he’s at “the 50-yard line” in his company’s push for the industry to be able to measure commercial impressions across screens, despite […]

 
 

GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety

LOS ANGELES – The year 2017 could see set-top box and other forms of addressable advertising become truly scalable, while a great deal of work is still to be done on creative versioning of campaigns. That’s the prognosis of GroupM Chairman Irwin Gotlieb, who doesn’t think media owners should be thrown “under the bus” because of […]

 
 

GroupM’s Cowdell: More Non-Competing Brands Will Share Consumer Data

LOS ANGELES – While in the larger world there’s nothing wrong with building silos, the advertising industry just has to break the habit when it comes to the digital space. Every time there’s a “new thing,” a new vertical is created even as consumers are craving ever more seamless experiences. “We as an industry, in […]

 
 

GroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree

LOS ANGELES – After a month in which advertisers, agencies and publishing platforms have been pilloried in the press for allowing ads to fund shady content like terrorist recruiting videos, the world’s largest media agency is asking platforms to make a simple change it says could solve the problem. “We think we can catch 99.9% of […]

 
 

Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]

 
 

GroupM’s Viewability Demands Based On TV, Barone Says

HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that has caused some publishers anxiety. So, why did the media agency make the switch. In this video interview with […]

 
 

Moat’s Goodhart Appraises ‘Screen Real Estate’ For Video Measurement

HOLLYWOOD, Florida – It’s been said that the most valuable real estate is all about location. It’s no different with video advertising, but consumption habits are changing so fast that they are hard to measure. Enter the Moat Video Score, a new impression-level metric for measuring digital video exposures that focuses on length of creative, […]

 
 

GroupM’s Norman: Consumer Entertainment Choices A ‘Complicated Puzzle’

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programmers, a lot of the action will focus on skinny bundles and trying to figure out how consumers will figure out their individual relationships with entertainment content. This is the […]

 
 

On Addressable TV Execs’ Wishlist: Standards And Scale

MIAMI — Recent estimates of the number of addressable US TV households count about 45m properties. The ability to target individual households with different ads at different times is now real. “Over the last three years, (I’ve done) … 250 campaigns, addressable to the household,” recalls Tracey Scheppach, the former long-time SMG advanced TV exec who recently […]

 
 

GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments

While digital ad viewability probably won’t be the “topic de jure” at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video advertising as it takes its own viewability standards global, according to Chief Digital Officer Rob Norman. “It’s pretty well known that the GroupM viewability standards aren’t met by feed-based environments,” Norman […]

 
 

GroupM’s Gotlieb: Census-Level Data Needed To ‘Join The Dots’ Between TV, Digital

LONDON – Legacy media needs to join digital in using census-level data for audience targeting and attribution, according to Irwin Gotlieb, Chairman of WPP’s GroupM. “If we look at the effect of our media campaigns and try to do proper attribution on them, we have to do it, we have to get legacy media on […]

 
 

Addressable Advertising Is ‘True Attribution,’ Says MODI Media’s Bologna

LONDON – The need for census-level data in the media planning process “is paramount right now,” according to Mike Bologna, President of GroupM’s Modi Media advanced television unit. “It’s what advertisers are looking for,” Bologna says in an interview with Beet.tv. “They night not necessarily need the data all the way down to addressability, but […]

 
 

Wall-Size TV’s To Internet Of Things Security: GroupM’s Gotlieb On CES 2017

LONDON – As he looks ahead to CES 2017, GroupM Chairman Irwin Gotlieb sees “enormous developments” in all six categories that are typically his focus at the global consumer electronics and technology trade show. In an interview with Beet.tv, Gotlieb identifies those categories as automotive, computing, computing mobility, consumer electronics, health & fitness and integration. […]

 
 

Automation And Standards Will Propel Growth Of Addressable TV, Says Modi’s Power

MIAMI – An apt analogy for planning and executing addressable television advertising could be tackling a giant jigsaw puzzle. Unless you’re a robot, there’s no way to automate the process of piecing it all together. Jamie Power began to learn this about three years ago when she joined the launch of GroupM’s Modi Media advanced […]

 
 

INVIDI Buys GroupM A Place At Addressable’s Table: Gottlieb

LONDON — In what is beginning to look like a season of exits for video ad-tech startups, addressable TV specialist INVIDI was last month acquired by AT&T, DISH and WPP. The 16-year-old company has come in to its own of late, by helping advertisers serve household-targeted ads in to TV streams in the two minutes per hour […]

 
 

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]

 
 

Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t quite all it was cracked up to be, disagreeing with […]

 
 

Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg

While mobile usage of all kinds has grown in leaps and bounds, mobile ad spend hadn’t yet caught up, but that’s due to change, says Richy Glassberg, CEO at WWP-owned ad serving firm Medialets, in this interview with Beet.TV.  Expect a huge upswing in ad dollars in the next few years to keep pace with the consumer […]

 
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