Greg Ireland

LAS VEGAS — Over-the-top services represent the next phase of distribution for traditional pay TV programming, says Greg Ireland, Research Director in the Multiscreen Video Program at IDC, in this video interview with Beet.TV. In turn, this shift will drive new ad experiences. “Where we are now with more mature over-the-top services is there are […]

Keep an eye out for “virtual cable” as a new variation on TV Everywhere and over-the-top experiences, says Greg Ireland, Research Manager at IDC in an interview with Beet.TV. “So far TV Everywhere today is fractured and inconsistent, across some different apps, with some linear, some live content, some on-demand content. It’s not a replication of everything I can […]

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with Beet.TV While Apple can surely introduce an […]

LAS VEGAS – While an increasing number of cable operators and programmers are making their channels available on digital devices, to cable and satellite subscribers via TV Everywhere, the industry is confusing consumers with a vast array of apps and OTT scenarios, explains  Greg Ireland, Research Manager at IDC, in this interview with Beet.TV taped […]