Lenovo Sees Creative Efficiencies In Programmatic Ads

NAPA, CA — Computer maker Lenovo’s digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. “From a brand perspective, this move to programmatic is very important to us,” Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. “You’ve got a merging […]