GroupM’s Norman: Consumer Entertainment Choices A ‘Complicated Puzzle’

One expects to see faster chipsets from the NVIDIAs and Qualcomms of the world at CES 2017, plus more dazzling television screens. But for TV programmers, a lot of the action will focus on skinny bundles and trying to figure out how consumers will figure out their individual relationships with entertainment content. This is the […]

 
 

Consumers Don’t Want Dysfunction In Their Tech Choices: UM’s Richardson

A world without friction or seams probably won’t ever happen, even though consumers seek it constantly. In the meantime, marketers need to focus on the technologies that are showing signs of progress, whether it’s with augmented/virtual reality, artificial intelligence or eyeglass video. “I think one of the challenges that we’ve still got with that technology […]

 
 

Kawaja on AT&T/Invidi Deal, Adobe/TubeMogul and Accelerated Consolidation in the Year Ahead

Following a record year for mergers and acquisitions in the digital advertising and media space, “the volume is going to continue” in 2017. That’s the forecast from LUMA Partners Founder & CEO Terry Kawaja, whose advice for startups in the artificial and virtual reality space—plus the Internet of things—is don’t be too early. In an […]

 
 

Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

What is the value of premium video in the modern marketing mix? Big and growing, according to a three-strong panel assembled by Beet.TV to chew over the latest issues. In this interview, our panelists discuss lingering fraud issues, vendor challenges and the multi-dimensional value of video… Cross-platform brand safety  Brand safety on web may have been […]

 
 

Voice Recognition For TV ‘The New Battlefront’: OMD USA’s Winkler

Pure programmatic buying of television ads in a real-time, automated fashion is not happening at any kind of scale today and probably won’t for a few years, according to the Chief Investment Officer for OMD USA. However, “A lot of the benefits from programmatic thinking are starting to come into the marketplace, mostly through the […]

 
 

GroupM’s Rob Norman: Viewability Not Acceptable in Feed-Based Environments

While digital ad viewability probably won’t be the “topic de jure” at CES 2017, GroupM is taking into account modifiers for U.S. feed-based video advertising as it takes its own viewability standards global, according to Chief Digital Officer Rob Norman. “It’s pretty well known that the GroupM viewability standards aren’t met by feed-based environments,” Norman […]

 
 

Next Stop For 605: CES, New Devices And Cross-Screen Measurement Opportunities

As it prepares for its first CES event in Las Vegas, data and analytics provider 605 will be looking at new video delivery devices slightly differently than programmers. Whereas programmers mostly envision additional viewer fragmentation, 605 sees opportunity to provide measurement solutions. As a “pure data play,” 605 doesn’t sell media or advertising, isn’t a […]

 
 

FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop

First it was desktop, then mobile and now it’s all about the living room at premium video ad management solutions provider FreeWheel. That’s because “This is truly premium viewing experiences,” says SVP of Client Services Mike Lawlor. “It’s lean back, it’s dynamic, it’s highly engaged viewers on 60-inch television screens.” Moreover, it’s “fraud-free, it’s 100% […]

 
 

Canal+ Blesses FreeWheel-StickyADs.TV Combine With Cross-Screen Ad Deal

LONDON – If anyone in the premium video business doubted the logic behind FreeWheel’s acquisition of StickyADs.tv, French media giant Canal+ dispelled it by choosing the combined entity to optimize and manage its advertising inventory across all screens. “So now we can safely say we have a presence as FreeWheel at very single broadcaster in […]

 
 

FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says

MIAMI — “Multi-screen”, “converged”, “transmedia”, or “platform-neutral”? The number of ways you could describe the new challenge of reaching consumers across multiple devices is mindboggling. But one word is inarguable – “complex”. That’s why the FreeWheel Council for Premium Video, a collection of video providers advocating alongside the video ad-tech vendor, is aiming to stitch back together […]

 
 

FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads

ORLANDO – After studying video consumption patterns, the FreeWheel Council for Premium Video has established a position on improving the consumer ad experience in three areas: proper frequency, customizing the ad experience and maximizing the diversity and quality of advertising creative. “It’s really important for us to ensure that the ad experience and all of […]

 
 

Verizon Digital Media Services: The ‘Supply Chain’ For AOL And Yahoo

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

 
 

FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

 
 

Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel’s Bremond

LONDON — What differentiates prime from sub-prime advertising inventory? Different media platforms can charge for ads in different and unique ways – but, in the end, value all comes back to content, says one ad-tech exec. “You may end up saying ‘my set-top box inventory is worth a lot more valuable than my IP inventory’,” says Thomas […]

 
 

FreeWheel Sees Rapid Growth Of Premium Video Requiring Unity In Measurement

MIAMI – With more than 60% of video viewing now being done on various digital devices other than desktop and laptop computers, there’s an urgent need to unify cross-screen measurement to maximize the full potential of premium video. A recent report by FreeWheel highlights in particular the rapid growth of live video (simulcasts and live […]

 
 

Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss

VIEQUES, PR — The media ecosystem has become fragmented, with viewers demanding to watch their favorite content on the most appropriate device for their current context. That means advertisers, too, must catch up to deliver messages across multiple platforms, a panel debate convened by Beet.TV heard: FreeWheel FourFronts VP Neil, Smith AOL Head of Video Sales & Strategy, […]

 
 

TV Will Start Looking Like Internet: FreeWheel’s Rothwell

FORT LAUDERDALE — They say you can’t teach an old dog new tricks – but that’s exactly what is going to happen in media, as old-fashioned linear TV begins learning some of the ad targeting tactics digital advertisers have long enjoyed. That change is happening because, as TVs or TV boxes get connected to the internet and […]

 
 

FreeWheel Targets Dynamic Ad Insertion for Linear TV

FreeWheel, a pioneering adtech company  that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear television. The company is making available its Hybrid Linear Digital Ad-Scheduler (HyLDA), a program that enables premium video publishers to plan, optimize and manage live content using a […]

 
 

FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe

LONDON — Leading UK satcaster, telco and channel operator Sky has used FreeWheel for the last few years, to manage its digital video ad inventory. Now it will deploy the company’s platforms more widely, as it begins to consolidate its operations across Europe. The former BSkyB of the UK completed a £7bn merger with its sister companies in […]

 
 

Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]

 
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