Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer’s Hallerman

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerman, Principal Analyst at eMarketer, in this interview with Beet.TV. ┬áBy mobile, he means both wi-fi-connected devices and phone devices connect via cellular. We spoke with him about the growth […]

 
 

Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the NewFronts, kicking off […]