YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That’s the question online ad tech outfit YuMe is trying to answer by launching its Multi-Screen Reach Calculator, a web app that lets ad planners play with various spending scenarios across different devices. “We […]


Research: Tablet Video Apps Capture Viewers Better Than TV

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]


Tablet Ad Recall High, Yume-IPG Research Finds

MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the tablet environment, in-app ads have higher brand […]