Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin

SAN FRANCISCO — Can crunching gigabytes of data help TV companies give viewers more of what they want? Christy Martin, chief technology advisor at search and recommendation firm ThinkAnalytics, thinks so. “There’s tons of opportunity that’s still untapped,” she tells Beet.TV. “With all the fragmentation that’s out there – for programmers making sure that their content […]