Caer

Wunderman Exec on Creating Video With Social Dynamics

When it comes to measuring digital video, some metrics are more valuable than others,¬†says¬†Gurval Caer, Vice Chairman Chief Innovation and Marketing Officer at Wunderman, a division of WPP, in an interview with Beet.TV. “Yes, it’s about views, but it’s more about time spent and the sharing that happens,” he says….