BrightRoll

Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO

CANNES, France — It seems like it was only a few months ago that the topic of video ad fraud cast a long shadow on the digital advertising sector. Now everyone is running around trying to eliminate the dark arts. And one tech vendor says those arts could already be…

Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

The concept of “viewability” has gained prominence lately, as advertisers – alarmed by news that many video ad impressions are not really viewed by humans – seek certainty about their wasted spending. Programmatic video ad platform Brightroll’s CEO Tod Sacredoti recently got up on stage at Brightroll’s own video summit…

Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

Nielsen’s mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the recent announcement of the addition, says the company’s global product leadership president. Nielsen will fold mobile viewership in to its C3 TV ratings system in the fall. Before that, it…

Viewability Measurement Must Be Independent: BrightRoll SVP

The realization that as many as 40% of video ad views may be faked by publishers has given rise to systems measuring true “viewability” for advertisers. But one ad tech vendor says ad buyers shouldn’t trust “viewability” numbers when they are produced by publishers themselves. “The key for viewability is to…

BrightRoll Focused on Viewability Measurement, Mobile Growth

The mobile video business now comprises about one-third of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast growth of this ad segment, says Tod Sacerdoti, CEO and founder of video ad technology platform BrightRoll, in an interview with Beet.TV from…

Viewability Is Finally Here And Now: BrightRoll’s Avila

It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by humans with a degree of industry backing, says one such operator. “The MRC (Media Ratings Council) and IAB (Internet Advertising Bureau) have now defined a…

VivaKi Leans on Fraud Prevention Tools & Metrics as Programmatic Expands

As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. “We see the correlation between brand lift and engagement…

Nielsen’s Mobile Video Measurement Coming This Summer

Nielsen will launch a new system for advertisers to measure the audience for mobile content and video properties this coming summer. “It’s all about mobile – it’s explosive,” the company’s global product leadership president Steve Hasker tells Beet.TV. ”We have developed and are now testing the first industrial-strength robust measurement system…

Yahoo Wants Its ‘Network’ To Solve Video Supply Constraints

When it comes to Yahoo, critics will often ask, rhetorically: “What is it nowadays, anyway?” The company’s Americas head Ned Brody has a clear answer: ”You need to start thinking about Yahoo as both a publisher and a network.” That means Yahoo doesn’t just want to be an owner and operator of…