BrightRoll

Programmatic Experts Keen for Integrating TV and Digital Data

FORT LAUDERDALE — Marketers and agencies are trying to figure out how to manage the growth of addressable TV, especially as programmatic buying continues to overlap with the TV market. That was a key topic of discuss at the Beet.TV retreat in Fort Lauderdale on the programmatic opportunities in TV. For…

Yahoo Rolls Up BrightRoll & Flurry To Make ‘Cross-Screen Graph’

FORT LAUDERDALE — After having purchased mobile ad analytics firm Flurry and video ad tech outfit BrightRoll, which will be the name for all its ad tech, Yahoo is looking at combining the force of each to help TV companies retain viewers with cross-screen ad targeting. Speaking with Beet.TV, Yahoo’s global…

Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

FORT LAUDERDALE — Take two bottles in to the shower? Now Yahoo has combined the platforms advertisers use to buy ads programmatically under just one. BrightRoll, the video ad tech company which Yahoo acquired 12 months ago, is now the name used to buy other kinds of ads, too. “The BrightRoll brand now will apply to…

Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration

At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives. For Yahoo, programmatic video is now a key part of the company’s monetization offering with its…

Yahoo’s Big Data is Now “Lit Up” on Brightroll

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also brought a vast…

BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

FORT LAUDERDALE — Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo, for $640mn, will help it execute. “It’s been underpenetrated and underserved by the video market over the last couple of years,” Brightroll…

Yahoo Buys Video Ad Tech Company BrightRoll for $640 Million

Yahoo will purchase the video ad tech platform BrightRoll for $640 million in cash, Yahoo announced today. Recently, we interviewed BrightRoll COO Bruce Falck about the company and the sector.  The senior Google executive joined BrighRoll in July. We have republished that video today. TechCrunch first reported the likely deal last…