Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t sit and watch it in long sessions. That may have been true on the desktop – but video ad tech company FreeWheel’s latest quarterly market report shows new devices are now driving online video ever more toward long-form and live […]

 
 

Ad Loads Up, TV Everywhere Viewing Rises, FreeWheel Says

NEW YORK — The number of ads in digital programming has risen this year, but the completion rates remain steady, says Brian Dutt, Manager of Advisory Services at FreeWheel in an interview with Beet.TV at the VideoNuze event in New York this week. Consumers see about 12 video ads per video view, up 29% from a year […]