bill livek

In response to the cry for standardization of complex, proliferating media metrics, a growing glut of cross-platform currencies is expanding by the week. In the latest such announcement, Comscore is launching Comscore Everywhere, what it’s calling “a true single-source unified cross-platform measurement solution”. In this video interview with Beet.TV, Comscore CEO Bill Livek explains the […]

LOS ANGELES — Bill Livek didn’t ask for much for Christmas this year – only a revolution to ensure that every TV set in every room in America is fully measured. At Beet Retreat Santa Monica in November, there was a growing belief that the TV industry, which had long depended solely on Nielsen’s panel […]

Comscore is seeking a “holistic view” of audience behavior because newly “thrifty” advertisers are demanding accurate data on the effectiveness of ad spend. In this video interview with Beet.TV, CEO Bill Livek says the COVID-19 pandemic is pushing more brands to seek even greater accountability. To that end, he hopes a recently-inked partnership with ad-tech […]

MIAMI — He famously under-spent his rival on TV ads, making greater hay from late-night tweets and sometimes outlandish monologues. So does Donald Trump’s eventual election suggest a crisis in TV ad effectiveness? When the most important political period in US democracy turns back the clock on what had been accelerating ad spend, is it time […]

MIAMI – Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of measurement provider comScore. “The thing that we’re seeing is that advanced targeting is more advanced in local markets,” Livek says in an interview […]

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million tablet screens 40 million television […]

FORT LAUDERDALE — Shareholders of comScore and Rentrak are due to vote on a merger of the two companies, via the former’s proposed acquisition of the latter, on Thursday, in a move that will be a big deal for the advertising and content measurement industry. The pair plan to combine to pool comScore’s online analytics nous with […]

FORT LAUDERDALE — Fragmented content consumption has given rise to platforms that help advertisers and buyers aiming to put measurement back together. The only problem? They’re fragmented, too! Does any of this matter? Some marketers are becoming excited about the prospect of unifying ad measurements in to a single, holistic metric. But is that feasible? An entertaining panel convened at […]

So-called “addressable TV” promises to bring more-precisely-targeted advertisements to TV viewers via connected boxes and TV sets. And that is going to mean greater efficiencies, according to one ad tech exec. “Addressable TV is here,” says Rentrak CEO Bill Livek. “You have two national platforms at scale, with DISH and DirectTV. Then you have the […]