AOL

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game…

AOL’s Gabriel on the Importance of Being “Full-Stack”

VIEQUES, PR — Advertising technology firms are fond of flexing their “stack” – each boasts the varied strata of their connectable platform pieces. But what does “full-stack” even mean? To AOL video sales VP Charles Gabriel, that’s quite clear. It’s about creation, curation, programming, distribution across all screens and platforms, Gabriel says. “It’s not just…

Adap.tv CEO: We are “fighting ad fraud until it disappears”

Non-human traffic was recently described as programmatic advertising’s “dirty little secret“. Integral Ad Science reckons nearly a third of impressions to be suspicious – up six-fold since 2011, according to comScore (via Adotas). AOL’s programmatic video ad tech platform Adap.tv wants to nip the problem in the bud. “We are fighting…

AOL’s Lord: 2014 Is All About ‘Programmatic 2.0′

AOL’s advertising chief says advertisers’ understanding of so-called “programmatic” technology improved at the tail end of 2013 – now the year ahead is about offering them the range of its benefits at integrated scale. “There’s been a lot of great progress in the last three to four months since the…

Original Videos to Move to Home Page of AOL, Susan Lyne

LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the…

AOL is Expanding TechCrunch’s Global Footprint as CrunchBase Gets Overhall

LAS VEGAS –  The global emergence of entrepreneurship and the start-up sensibility is powering the  global expansion of TechCrunch, explains Ned Desmond, COO of TechCrunch and head of AOL’s tech publishing group, in this interview with Beet.TV at last week at CES. Desmond says that AOL is relaunching CrunchBase, the…

AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

LAS VEGAS – Marketing land is abuzz about “native advertising” – the hybridized presentation of marketing in the guise of publisher editorial. As different publishers and agencies approach the opportunity in different ways, the commonly accepted notions of what constitutes an ad and how you recognize it begin to break down….