AOL

AOL to Up Video Production for its Media Brands In 2016, Maymann

LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher  has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of…

Verizon Is An ‘Oil Field’ Of Data For AOL Ads, Content Delivery

What will AOL and its users get out of the company’s recent acquisition by Verizon? Better content and better ads, says the outfit’s ad tech chief. Integration plans have recently been reported, but tentatively centre around using Verizon customer data for personalization. “Verizon feels they have an oil field filled…

We Are Building a Mobile Programmatic Tech Stack, AOL’s Bob Lord

COLOGNE –  With the recent announcement to buy Millennial Media, AOL is moving aggressively in building a mobile tech stack, explains Bob Lord, President of AOL, in this interview with Beet.TV.  We spoke with him earlier this week at DMEXCO. Also in the interview he speaks about recent acquisition of…

Tim Armstrong’s Personal Mantra: Make Other People Successful

These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first business foray by launching a print media business. It didn’t work out so well. In fact, the newspaper he launched…

Old Media Resurface In A World Of Change: Susan Lyne

In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing people beginning to pick up formats that were considered dead and reimagine them,” says Susan Lyne,…

Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong

Today, Tim Armstrong is credited with having turned around one media company, as the resurrection and recent sale of AOL suggests. But, in 1993, when a 23-year-old Armstrong was embarking on his first foray in to the media business, things weren’t quite so rosy. Fresh out of a six-month stint in…

Susan Lyne on Consumer Behavior, Women in Business, & Magazines

Watch the consumer. Always keep an eye on how she is changing. That’s the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund. “I am always struck by how…

AOL Readies Documentaries with Engadget, TechCrunch and Huff Post

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post.  For explanation of the series’ content and format, we interviewed Nate Hayden, VP for Originals and Branded Content. Hayden also talks about…

AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. “Corporations make a tremendous amount…

“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m. Many a founder would have…