AOL

Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time bidding and some see it as the opportunity…

Next Step in Programmatic: Data-Driven Creative, AOL’s Bob Lord

COLOGNE — One of the next steps in the expansion of programmatic marketing will be with creative, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. “The next evolution is figuring out how to test the best creative, plus placement,” he says. “Instead of four treatment or…

Programmatic Video Ad Spending Growing in Europe, Adap.tv study

COLOGNE, Germany –  Advertising agencies are spending more and more on digital video channels – and most of the money moving from existing media is being switched from traditional TV. According to programmatic video ad tech vendor Adap.tv’s 2014 European State Of The Video Industry survey, 2014 spending on digital…

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group. “Their expectations of brands are what they think people expect of them,” says Initiative’s US chief strategy officer Sarah Power. “They’re comfortable with brands…

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game…

AOL’s Gabriel on the Importance of Being “Full-Stack”

VIEQUES, PR — Advertising technology firms are fond of flexing their “stack” – each boasts the varied strata of their connectable platform pieces. But what does “full-stack” even mean? To AOL video sales VP Charles Gabriel, that’s quite clear. It’s about creation, curation, programming, distribution across all screens and platforms, Gabriel says. “It’s not just…