Alan Wolk

Second Screens Yield Vital Data for TV Networks

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact…

Most Viewers Watch Fave Shows On-Demand or Streaming, Study

Many TV viewers are making time for second-screen activities even if they view TV shows on a binge basis or after a live airing. That’s one of the findings of a survey conducted by the recently rebranded online video services company Piksel. “People are making time to interact via second…

Kit Digital Relaunches as Piksel at the IBC Show

AMSTERDAM — The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America…