With Auditude Acquisition, Adobe Plans to Join Advertising, Content and Analytics around Online Video

Video advertising and content are essentially "separate," says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet.TV.

 
 

LG Embraces YuMe Ad Platform for Connected TV’s

YuMe, the big online video ad management and software solution company, announced today that LG Electronics has embraced the YuMe advertising platform to serve a major campaign into its line of smart TV's. The first big campaign is for Toyota.

 
 

Finding ROI for Online Video Advertising is a Tough Task, Report

About forty percent of media buyers at marketers and agencies say that measuring ROI in online video is hard to do, according to just-released study from online video technology provider Casale Media.

 
 

YouTube TrueView Ads Working for Machinima

Popular digital programmer Machinima is a big fan of YouTube's new ad format TrueView, calling it a "game changer," in an interview with Beet.TV at the recent OMMA Video conference.

 
 

Adap.tv Touts Mobile & Tablet Ad Opportunity; Engaged User Base

Tablet and mobile device users are often highly engaged with the content they are consuming on such devices, which can lead to all sorts of opportunities for interactive and call-to-action ads, said Sean Crawford, VP of International Business at video technology provider Adap.tv, in an interview with Beet.TV at the OMMA Video conference.

 
 

CBS Says Next-Day Online Window Works Fine for Shows; No Plans to Pursue 8-Day Window

SAN FRANCISCO — CBS doesn't plan to pursue an 8-day online windowing strategy for its TV shows as Fox has done, said Marc DeBevoise, senior VP and general manager for CBS Interactive, during a recent Beet.TV interview at the OMMA Video conference.

 
 

Social Metrics Yields Insight Into Most-Shared Videos, AOL Says

SAN FRANCISCO — Given the massive consumer interest in the usage of social media, AOL looks for ways to weave social sharing elements into many of its branded videos, said Karen Cahn, VP for Branded Partnerships for Branded Experiences at AOL in this interview with Beet.TV.

 
 

Smart Brands Employing UGC on Facebook

Brands like Zappos, who are using rough and authentic user-generated video are finding traction on Facebook, where slick production does not necessarily work, says Dan Reich, Dirctor of Account Manager at Buddy Media.

 
 

Slick Videos Driving Sales for Retail Giant The North Face

Slickly produced product videos of the North Face gear drives traffic and helps communicate the value and supports the premium price point of the company's line, says Shay Miles, digital marketing manager for the North Face.

 
 

Video Ad Completion Rates Higher for Mid-Rolls, VINDICO Finds

Mid-roll video ads have the highest completion rate of in-stream units, finds VINDICO, the New York-based online video ad management platform.

 
 

AOL’s StudioNow Unit in Pact to Scale Video Production with SundaySky Alliance

AOL's StudioNow, the unit that makes large numbers of informational videos for businesses, will expand its operations in an alliance with SundaySky.

 
 

Tremor Video Debuts Pre-Roll Takeover Ad Unit for DreamWorks’ “RealSteel”

Tremor Video, the biggest independent video ad network, has released a pre-roll unit which can expand to cover a majority  of the screen when activated by a viewer.

 
 

These “Real Girls” From Tennessee Have One Massive Beauty Show on YouTube

Starting out three years ago with a Webcam in their bedroom in Kingsport, Tennessee, uploading quick beauty tips to YouTube, Elle Fowler, 23, and sister Blair, 18, have created a massive following, have big brand deals and have moved to LA where they are mobbed by teenage girls at malls.

 
 

Branded Video Comes of Age as Madison Avenue Links with Hollywood

As consumption of media fragments moves increasingly to digital, big brands are looking to their agencies for ways to associate with hard-to-reach audiences.

 
 

SAY Media is Planning “A Lot of Acquisitions”

SAY Media, the San Francisco-based digital media company/advertising network, will be doing “a lot of acquisitions” in the coming year, says Troy Young president, in this interview with Beet.TV

 
 

The Emergence of Branded Web Video: American Express, BMW, Denny’s, Kraft Foods, Samsung, Others Embracing a New Medium

With consumers spending time online, many big brands are reaching them online through the development of original Web series and exclusive online program sponsorships.

 
 

Hollywood Execs: Quality is Key for Web Originals and Brands Need to Be Discreet

LOS ANGELES – There is an emerging upside for Web original video content, but it has to be good and the role of sponsoring brands needs to be discreet, says these Web studio executives from AOL, Blip.tv, Disney, Indelible and The Collective in this 45-minute session.

 
 

Lloyd Braun on Making “Premium” Video and Finding Success on the Web

Lloyd Braun, former Chairman of ABC Television, content chief at Yahoo and now co-partner in the Los Angeles-based television studio BraunBerman, shares his views on the economics, strategies and realities of creating original content for the Web in this 20-minute session on Beet.TV.

 
 

YuMe Introduces Interactive Pre-Roll Ad Unit

YuMe, the Redwood City-based video advertising technology company, has released a standard interactive pre-roll ad format they announced today.

 
 

Reaching Scale, AOL Announces Slate of New Shows with Jennifer Lopez, others

Reaching mass scale, with 42 million monthly unique visitors, AOL has decided to "double down" on original, premium video programming and announced plans for 15 new series, including one with Jennifer Lopez.

 
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