Advertising

The music video and entertainment platform VEVO, will produce a host of new original shows maintaining a greater focus on the fans and their perspective of their favorite artists. 

Emeryville, California-based TubeMogul, launched in 2008 as video syndication and analytics tool for video producers (which we used), pivoted about two years ago to transform itself into a top video advertising delivery platform.

Group M, media unit of WPP, has selected Buddy Media's new social ad product 'BuyBuddy' to manage client advertising campaigns on platforms such as Facebook, the company announced today.

TEL AVIV – Interlude, the Israel and New York-based startup created by Israeli rock musician Yoni Bloch, has produced an interactive video platform that turns viewers into co-directors by offering choices throughout the video that shape the way it plays out. Viewers click within the video player to make choices and create their own experience in real […]

Online video is more measured than most other mediums, but it’s not necessarily more transparent, says Kelly McEttrick, Director of Platform Strategy for at VideoHub, during an interview with Beet.TV. We caught up with her at the OMMA Video conference this week in New York for a discussion on transparency in video media buying.

More than one-third of U.S. homes have at least one TV connected to the Internet, and as that figure rises advertising innovations experts are grappling with how to move brands into the new medium, says Rex Harris, Innovations Supervisor at SMGx, a unit of Starcom MediaVest, in an interview with Beet.TV.

Simulmedia, the New York-based company lead by Dave Morgan, recently raised $6 million in new funding and is on its way to building a system to effectively deliver targeted advertising to TV users, using a Web-like solution, says Morgan in this inteview with Beet.TV

As the advertising industry sizes-up the value of branded Web video, the nascent medium provides "residual value," something not found in television advertising, explains John McCarus, SVP of Brand Content at Digitas in this inteview with Beet.TV

YouTube's new original content initiative is likely to bring an increase in CPMs for programmers and the site, says John Evershed, CEO of animated programmer Mondo Media and a YouTube partner, during an interview with Beet.TV in Manhattan at the Streaming Media East conference. 

Nearly two-thirds of media-savvy U.S. consumers say they used an Internet-connected device for at least a few minutes the last time they watched TV, underscoring that TV viewers are multitasking on other screens, according to Anna Bager, VP and GM, Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB).

Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says Amanda Richman, President of Digital at MediaVest, in interview with Beet.TV

Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.

To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas.

The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV’s latest findings in social TV.

HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live […]

Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV’s own Andy Plesser, during his recap of the National Association of Broadcasters’ Show with Ashley Swartz, who moderated a Beet.TV live show at the event.

While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be integrated into one screen, says Jordan Bitterman who heads up the social marketing practice at the global digital media shop Digitas.

CBS Interactive's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc DeBevoise in his interview with Beet.TV

The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and […]

comScore has been working closely with YouTube since August to provide third party data around consumption and demographics.