Advertising

LONDON – As digital video expands tremendously, it will continue to grow VivaKi‘s business, says Frank Voris, CEO of VivaKi. “We’re focusing on incubating new opportunities for the group, whether it’s monetizing partnerships, creating new product, and developing new business models to take us into the future and deliver the growth that Maurice [Levy, CEO […]

LONDON – Recently, there’s been immense growth in the programatic video buying space, says Marco Bertozzi, managing director of Europe, Middle East and Asia for Vivaki. Beet.TV spoke with Bertozzi in this video interview at the Publcis Investor Day in London. The Chicago-based digital advertising solutions company, has expanded into France and Spain. Currently, VivaKi is using all cookie-based data used […]

Digitas, the global digital agency unit of Paris-based Publicis Groupe, is readying its annual  NewFront event on May 2.  The overarching theme this year is around “real-time marketing,” says John McCarus, SVP, Practice Lead, Brand Content, in this interview with Beet.TV He says as video content and social media have come together there is an […]

CANNES – While technology and social trends are accelerating branded video, the measurement of the impact of the new medium has yet to be established, says Doug Scott, President of Ogilvy Entertainment, in this interview with Beet.TV this week at the MIPTV conference. We spoke with him about the emergence of branded video, industry initiatives […]

CANNES – The Valley Girl Show, the video talk show about business produced in Silicon Valley, is finding a big audience in “out-of-home” videos that display in fast food restaurants and other retail locations, says Jesse Draper, actress and founder of The Valley Girl Show.  We spoke with her earlier this week at the MIPTV conference […]

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the […]

By 2015 about 30% of all video ad spend, or roughly $2.5 billion, will be audience-based, says Sorosh Tavakoli, CEO of ad management platform Videoplaza, in an interview with Beet.TV. That’s why the company rolled out a new version of its platform, Karbon 2, to include more audience data, segmentation and targeting for media owners, […]

AOL Video has grown its audience by betting on aggregation, syndication and original programming. At the Beet.TV executive retreat earlier this month, we heard from Charles Gabriel, VP for Video Sales at AOL, in an interview Ashley Swartz, CEO and Founder of Furious Minds, about AOL’s strategy with video, ads and targeting.

Only about 5% of consumers are willing to shell out for paywall-ed content, says Matt Minoff, President & CEO of  Manhattan-based Selectable Media, a digital platform that unlocks premium content via advertising. He’s betting that tools like those Selectable offers can help publishers tap into the other 95%, he tells Beet.TV in a video interview. […]

Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint.

LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer […]

LAS VEGAS — For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.

Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory and makes it harder for publishers to keep agencies on board as clients, she says in this interview with Beet.TV. Besides, studies have shown that connected TV ads are worth the premium […]

Native advertising is slated to grow significantly this year, with nearly 50% of agency buyers saying they’ll allocate money to the customized online ad formats, says Ari Jacoby, Co-Founder and CEO of Solve Media, in this interview with Beet.TV.

In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video.

About 20% of Tremor Video advertisers are now buying ads on a cost-per-engagement basis, up from virtually none a little more than a year ago, says Lauren Wiener, President, Global Sales and Marketing at the digital video ad technology company during an interview with Beet.TV.

Don’t bet on higher video CPMs in 2013. Even as demand rises for Web video, prices for video ads aren’t likely to increase, says Irwin Gotlieb, chairman of global media investment company Group M, in an interview with Beet.TV. We spoke to the media thought leader about video consumption and how the supply-demand equation impacts […]

The ambitious interactive television initiative launched last month by American Express is demonstrating the value the Smart TV in driving "t-commerce," or television commerce, says Larry Samuels, Senior Partner & Director, Advanced TV at GroupM, the media unit of WPP.

Serving video ads into live programming is a challenge as digital devices see content and ads as separate media — and can stop in mid-stream.  This issue has been resolved by dynamically “stitching” both media in real-time, says Diane Yu, CTO and co-founder of video ad services firm FreeWheel, in this interview with Beet.TV

ESPN is expanding its roster of advertisers for its WatchESPN product on the XBox Live with the addition of Best Buy in the coming weeks, joining existing advertisers such as Nissan and EA Sports in the XBox app, says Raphael Poplock, VP Games and Partnerships at ESPN.