Advertising

‘Under Siege': Kawaja On How Mad Men Are Fighting Back

CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja…

Advertising Must Get Back To Creativity: Starcom’s Richman

CANNES — These days in ad land, it seems like the only topic in town is data. The transformative potential of data-driven tools has spawned a plethora of advertising technology platforms, allowing buyers to sellers to better mediate the trading and targeting of messages. For an industry that has always…

TubeMogul’s Wilson Wants To Dismantle Video Silos

CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors. “Right now, we do a really job at automating the buying…

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way…

Bezos Drives Data-Driven Audience Profiling: WaPo’s Stevens

When Amazon founder Jeff Bezos bought The Washington Post in 2013, many wondered what influence the technology executive would have on the historic newspaper. One answer is now evident – data. The lid was recently lifted on Clavis, a software project at the Post in which algorithms analyze, understand and categorize the…

Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

Facebook is now serving “billions” of native ads on mobile apps and websites other than its own, according to the company’s ad tech head. The Facebook Audience Network was launched in beta in 2014, allowing publishers to put native ads in their apps and services, just like those on Facebook’s…

‘Primal Data’ Unlocks Serendipitous Marketing: Y&R’s Sable

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R’s global CEO David Sable says the “digi-babble” and “BS” about data is missing something. “Data’s not new,” Sable tells Beet.TV in this video interview. “Thirty years ago, we all grew up using data. Today,…

Three Biggest Ad Trends By SMG CEO Desmond

CHICAGO — What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world’s biggest ad agencies. Speaking with Beet.TV in this interview ahead of her visit…

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP…