Advertising

Xaxis’ Lesser Followed The Paternal Path To Change Advertising

Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted and more relevant. “When I was a kid, my father ran advertising agencies … I always liked…

Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp’s Swartz

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal data. A recent report from Belgium’s data protection agency claimed Facebook tracks computers of users without their consent, whether they are logged in to Facebook or not,…

Advertisers Lagging Consumers On Mobile: IPG’s Johnson

The data continues to point to a disconnect – consumers have flocked to consume content and engage socially using mobile devices, over desktop alternatives. So why have advertisers still not piled in to mobile at the same rate? “It’s sometimes an afterthought,” IPG Mediabrands global mobile head Travis Johnson agrees, in this video interview…

TV-Synced Digital Ads Next Best To Addressable TV: IPG’s Stoller

We may not yet have reached the point at which so-called “addressable TV”, the ability to target individual connected televisions with unique advertising, is mass-market – but we have reached a close second, thanks to a combination of dumb TVs and smart devices. “Everyone would like to get in to ……

Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

As TV audiences start watching TV on more devices than just, well, TV, marketers face a challenge – how do they measure, target and price their advertising efforts? Companies tackling and talking about that problem are now commonplace. One such, Cadreon, believes the answer lays in what global president Arun Kumar…

FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

A host of ad tech platforms is helping marketers break down the boundaries between buying TV ads, VOD ads, digital video ads and all the other flavors of moving-image ads. That’s the topic that seems set to dominate the upcoming DMEXCO digital marketing expo in Cologne. Speaking with Beet.TV in this video interview, FreeWheel…

Facebook Video Is Great, But Has Two Challenges: OMD’s Winkler

The auto-playing video ads Facebook introduced a while back could make the social network $3.8 billion by 2017, a Nomura analyst recently forecast. So just how good is the new format, and what challenges remain? Ben Winkler, chief digital officer of ad agency OMD USA, says the ads were bound to be…

How Brands Can Reach Rivals’ Audience via The Second Screen

This year, all the hot advertising talk is about the linking of planning, targeting and buying for TV ads and ads on handheld internet devices. For TV viewers distracted by touchscreens during commercial breaks, Teletrax has been gaining attention for allowing brands that are advertising on the living room big screen to…

Xaxis’ Grether Expects Programmatic TV Early In 2016

So far, “programmatic” technologies for targeting and automating online ad buying have revolutionized the display ad segment. They have also made big in-roads in to video ads. Whilst few expect such a big bang in the television sector any time soon, WPP’s programmatic unit Xaxis expects to have its technology on-stream…

Tapad’s O’Loughlin Shows Ad Effect Across Devices

Across the advertising industry this year, the main challenge seems to be uniting brands’ understanding of how consumers respond to ads across the many different media they now use. One more vendor tackling that problem is Tapad, whose “device graph” model aims to help clients do just that. “We’re working with…