Adobe Primetime

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.” In […]

LAS VEGAS – Television is at another tipping point, says Jeffrey Cole, founder and director of the Center for the Digital Future, a research and policy institute in the USC Annenberg School for Communication and Journalism. Citing HBO’s plans to launch an over-the-top service, Cole predicts television will soon change profoundly – and that content is going […]

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By collecting attributes about the content itself, Veenome […]

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]

LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing. “We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and […]

LAS VEGAS – For years there’s been chatter about moving the video workflow to IP and multiscreen, but there’s finally a lot of real movement, says Mio Babic, President & CEO, iStreamPlanet. This noise is especially evident around the recent announcements by HBO, CBS and Sling TV about streaming and stand-alone services. iStreamPlanet’s platform enables their customers – DirectTV, Microsoft, AT&T, […]

LAS VEGAS — The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in individual viewer profiling. “Advertisers (today) are overwhelmingly buying audience … using content as a proxy for that audience,” according to Adobe Primetime’s principle product evangelist Noah Levine. “That’s […]

NBC has tapped Adobe Primetime as the platform to deliver live and on-demand digital video to of the Sochi Winter Olympics, Adobe announced today.   The service will allow cable and satellite subscribers to watch the Olympics across multiple devices including Windows, Mac OS, iOS, Android and others. Adobe is teaming with Microsoft Azure to […]

LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming […]

As the industry seeks a consistent, unified codec across devices and screens, Adobe Systems will support MPEG-DASH in early l2014, says Ashley Still, Director of Product Management in this interview with Beet.TV Still explains the utility of the new codec.  One question for the industry is whether Apple will support MPEG-DASH, she notes in the […]

CANNES – Companies that are constantly innovating and utilizing data, like Google, Apple, Amazon and Facebook, are in a powerful position, says Chris Thompson, founder and director of Gray Digital Limited. Beet.TV spoke with him in this video interview at MIPTV. “The reason why mobile is really flying is because of the data that sits […]

CANNES – The incredible scale of Rovio’s Angry Birds in mobile gaming is also translating in to healthy video content adoption, according to Brightcove, the vendor picked to serve the franchise’s new online cartoon series. “The service launched three of four weeks ago,” Brightcove’s EMEA VP of media, Luke Gaydon, told Beet.TV in this interview. […]

CANNES – After Adobe took away the support for Flash on Android, many publishers have faced the challenge of how to play video on Android devices, says Neil Berry, VP of Europe, Middle East and Africa for Ooyala. Ooyala’s answer to this problem is Hook, a capability that can playback and monetize mobile video on Android devices. Hook […]

CANNES – Mohanad Yaqubi, a filmmaker with Idioms Film based in the Palestinian city of Ramallah, says he is trying to train young generations to use new technology like Canon 5D cameras and Final Cut Pro. Yaqubi says he tries to present stories that are different from those on the news. “We think we have a different story […]

CANNES – Stevie is using social media to create a TV experience. Pulling content from Facebook, Twitter and online video, Stevie creates television about the user and his or her friends. Users log in to Facebook and Stevie pulls relevant information from social media feeds and turns it into a lineup of shows. Beet.TV spoke […]

CANNES – Portal Entertainment, a UK-based digital entertainment company  focused on creating immersive content , launched Thrill Me, a discovery service for finding horror, thriller, mystery and suspense content based on users’ facial expressions, this year at MIPTV. Beet.TV spoke with Julian McCrea, CEO and founder of Portal Entertainment in this video interview. In the […]

CANNES – Zolmo, an entertainment company that focuses on emerging media and devices, has paired with Jamie Oliver to create a recipe-based app and with Canadian athlete Georges St-Pierre to create a fitness app. Beet.TV spoke with Ian Wharton, creative director of Zolmo, in this video interview at MIPTV. “We are absolutely just a mobile company,” […]

CANNES – Gruvi aims to develop tools that drive sales of entertainment content through social media, says Ben Johnson, founder of the social technology agency in this interview with Beet.TV. Today the Copenhagen-based company is working internationally with Sony Pictures and Warner Bros. along with smaller production companies throughout Europe to create more fiscally effective […]