Adap.TV

Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game…

Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

SAN FRANCISCO — The onset of automated video ad buying is prompting traditional job disciplines to be re-thought, says one exec in the space. “There is a transition of talent,” says  Adap.tv‘s programmatic TV SVP Dan Ackerman. “You see people who have been in trading desks start to cross-polinate in to TV. There…

Adap.tv, Magna Global Build Out Programmatic Partnership

SAN FRANCISCO — AOL-owned Adap.tv is working closely with media agency giant Magna Global to deepen the work both are doing in programmatic video buying, says Kara Weber, Chief Marketing Officer at Adap.tv in this video interview with Beet.TV. The partnership was inked last fall and now Magna Global has begun…

Programmatic Buying Will Reach Across TV with More Integrated Tech

SAN FRANCISCO — One of the key growth factors in programmatic buying lies in the integration of tech partners, says Dan Ackerman, Senior VP Programmatic at Adap.TV during an interview with Beet.TV. “We want to be the agency platform that enables all these processes,” he says. Data providers like Nielsen, Rentrak…

Adap.tv CEO: We are “fighting ad fraud until it disappears”

Non-human traffic was recently described as programmatic advertising’s “dirty little secret“. Integral Ad Science reckons nearly a third of impressions to be suspicious – up six-fold since 2011, according to comScore (via Adotas). AOL’s programmatic video ad tech platform Adap.tv wants to nip the problem in the bud. “We are fighting…

BBC’s Bowman: A Third of Digital Inventory in U.S. Sold Programmatically

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., says Tom Bowman, Vice President of Strategy & Operations for Global Advertising Sales for the BBC Worldwide, in this interview with Beet.TV We spoke with the…

AOL’s Lord: 2014 Is All About ‘Programmatic 2.0′

AOL’s advertising chief says advertisers’ understanding of so-called “programmatic” technology improved at the tail end of 2013 – now the year ahead is about offering them the range of its benefits at integrated scale. “There’s been a lot of great progress in the last three to four months since the…