TV and tweeting goes hand in hand. Nearly half of smartphone or tablet owners 18 to 24 are frequently discussing TV shows on social networks while watching TV, according to Futurescape.
MONACO -- With the recent introduction of the Open Graph Platform, Facebook has become a "massive distribution mechanism for video on the Web," says Christian Hernandez, Director of Platform Partnerships for Europe, Middle East and Africa, in this interview with Beet.TV.
SAN FRANCISCO -- Digital media company Specific Media plans to rebuild the recently acquired MySpace into a home for music aficionados, said Matt Wasserlauf, Executive VP of Video Platform & Services at Specific Media in an interview with Beet.TV at the recent OMMA Video conference.
As video publishers seek to gain audience on Facebook, some provide sharable links and others provide full episode, in-line video players. Bloomberg is using a hybrid.
SAN FRANCISCO -- Given the massive consumer interest in the usage of social media, AOL looks for ways to weave social sharing elements into many of its branded videos, said Karen Cahn, VP for Branded Partnerships for Branded Experiences at AOL in this interview with Beet.TV.
Brands like Zappos, who are using rough and authentic user-generated video are finding traction on Facebook, where slick production does not necessarily work, says Dan Reich, Dirctor of Account Manager at Buddy Media.
More and more publishers are using Facebook as a content distribution point. They are finding high engagement and now can understand performance and the demographics, says Ooyala's President of Products Bismarck Lepe in this interview with Beet.TV.
Social media buzz can translate into higher ratings for a TV show, according to a report from NM Incite, a Nielsen/McKinsey company.
HOLLYWOOD -- Creators should carefully outline a social media and Web optimization strategy to help grow their video audiences, said Max Benator and Margaret Laney with the talent management studio Collective Digital Studio.
Buddy Media, the New York-based company that enables brands to publish effectively on Facebook, has raised $54 million in new funding.
02/21/2012 at 6:51 AM
Videology Aims to Reach Brand Loyalists with Data
02/19/2012 at 8:04 PM
Hiro Media Touts Cookie-Free Video Ad Targeting Solution
02/19/2012 at 10:18 AM
Machinima Hits 1.3 Billion Video Views, Web Drama a Growing Part of Mix
02/17/2012 at 2:42 PM
Big Marketers Flocking to Digital Video in 2012, Forrester's David Cooperstein
02/17/2012 at 7:21 AM
Videoplaza Raises $12 Million to Fund Expansion, Product Relaunch
02/16/2012 at 6:28 PM
The "Big Story" is Business News Says Larry Ingrassia, New York Times Biz Editor
02/15/2012 at 4:02 PM
Booming Online Video Ad Biz Spawns New Trade Pub
02/15/2012 at 6:50 AM
Nielsen's Three-Screen Report Shows More Broadband-Only Homes
02/14/2012 at 9:50 PM
RAMP to Provide Closed Captioning for ABCNews.com and CNBC.com
02/13/2012 at 4:47 PM
Watching "Big Think" Videos for Credit at Harvard and Yale
02/12/2012 at 3:43 PM
HuffPost Readies Ambitious Video Programming with AOL's "Guns, Money and Steel"
02/10/2012 at 12:34 PM
Videology Inks Deals with More Data Providers
02/09/2012 at 3:21 PM
CBS Interactive Readies Three-Day Grammy Build-up, Lands GM & Target as Sponsors
02/09/2012 at 12:08 PM
Digital Video Sports Syndicator SEASON Expands with Original Programming
02/09/2012 at 9:29 AM
Yahoo! Expands Operations in Middle East with Portal in Qatar
02/08/2012 at 7:29 PM
Cross-Platform Campaigns Boost Brand Recall 9X; Mobile Bumps Interaction 4X
02/08/2012 at 8:44 AM
Extreme Reach Expands Into Talent Rights; Grows Web, TV Ad Distro Business
02/07/2012 at 2:57 PM
Digital Video Sports Syndicator Perform Adds AOL, LA Times to Lineup
02/06/2012 at 2:00 PM
Brightcove Plans to Raise $55 Million in IPO
02/06/2012 at 12:29 PM
Conviva Raises $15 Million Investment Round from Time Warner
02/05/2012 at 10:56 PM
Smart TV's: The Emergence of a New Advertising Medium
02/05/2012 at 8:49 PM
The Wall Street Journal's Wendy Bounds: We're Making Video the "Journal Way"
02/03/2012 at 5:24 PM
Getting Ready for Super (Amoled) Bowl on Sunday with Verizon Wireless
02/03/2012 at 9:08 AM
Arianna Huffington's Vision of Interactive Video Journalism
02/02/2012 at 10:39 PM
NFL, NBC Sports and Verizon Wireless Ready the First Mobile Super Bowl
02/02/2012 at 4:33 PM
The New York Times Debuts Regular Live Web Programming
02/01/2012 at 9:24 PM
Aaron Task, Henry Blodget and Their Two Million Video Viewers on Yahoo!
02/01/2012 at 1:14 PM
Video Ad Management firm Vindico Expands Operations in France and Spain
02/01/2012 at 11:42 AM
Video Ad Services Company Videoplaza Raises $12 Million in New Round from Qualcomm
02/01/2012 at 9:06 AM
Social Metrics Start-up Bluefin Labs Getting Traction with Agencies, Nets
01/31/2012 at 1:08 PM
Elemental Technologies Powers Video Compression for Comcast, HBO, ESPN, others
01/30/2012 at 1:34 PM
Digital Video Services Company Synacor Prices IPO, Aims to Raise $94 Million
01/29/2012 at 10:03 PM
Yahoo! Readies Bill Maher Special, Doubles Down on Comedy Slate
01/27/2012 at 8:23 PM
Blip's Steve Woolf: Web Video Success Comes from Targeting "Narrow Niches"
01/27/2012 at 9:00 AM
AOL, Digitas, comScore, Draper Fisher, Livestation, MSNBC.com, MIT, NBC News, Taboola, Tremor, Wibbitz, Videoplaza others set for #BeetRetreat
01/26/2012 at 5:49 PM
Dailymotion Launches on Xbox Live in 35 Countries
01/26/2012 at 4:09 PM
Zappo TV Launches on Androids, Pushes Content to Smart TVs
01/25/2012 at 8:30 PM
Outrigger Media Links Brands and Web Producers in New Marketplace
01/25/2012 at 4:12 PM
Nielsen Tracking Over-the-Top Viewing
01/25/2012 at 9:00 AM
Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, YuMe-Nielsen Study Finds
01/24/2012 at 8:38 PM
Scripps, Food Network Focuses on Search, Syndication for Online Video
01/24/2012 at 1:36 PM
CNN Claims One Million Global Citizen Journalist "iReporters"
01/23/2012 at 7:35 PM
iJustine Expands Role with SpikeTV
01/23/2012 at 7:24 PM
"My Damn Channel" Preps for YouTube Originals Launch
01/23/2012 at 7:04 PM
Fine Bros Win IAWTV Award, Prep for Launch of New YouTube Show
01/22/2012 at 9:44 PM
Variety's Andrew Wallenstein: Yahoo's Deal with Tom Hanks: "Watershed Moment" for Web Video
01/22/2012 at 7:34 PM
FreeWheel Girding for Live Online Video Growth in 2012
01/20/2012 at 5:12 PM
Razorfish to Increase Mobile Video Spending in 2012
01/20/2012 at 11:18 AM
TubeMogul Serving Multiple Ad Campaigns to Connected TV's
01/19/2012 at 5:47 PM
Reuters Launches Slate of Shows on YouTube Partner Channel