Netflix Raises Raises the Bar for Advertising Supported TV, Dentsu Aegis’ Seiler

Reflecting on  the annual Upfronts and NewFronts, Dentsu Aegis Network’s Matt Seiler loves  the plethora of television content choices. “That we’re still talking about Upfronts and NewFronts and so on cracks me up, but whatever. Be that as it may, they continue,” says the President of Brand Solutions for the global network. “I think what’s […]

Netflix Embracing Programmatic Video Advertising in New Marketing Push

SAN FRANCISCO –  Netflix is embracing programmatic video as a means to raise visibility of Netflix as an entertainment brand –  not as a service which had been the past marketing objective, explains Mike Zeman, Director of North American Marketing, in this interview with Beet.TV Zeman, who joined Netflix last year from the giant media […]

MediaLink’s Kassan Ponders The Impact Of TV Battles On Advertising

As the “battle of the titans” in streaming television rages on, advertising won’t be going away anytime soon, according to MediaLink’s Michael Kassan. “I think it’s going to have to find its level,” the Chairman & CEO says in this interview with Beet.TV at the 2019 Digital Content NewFronts. “I think it has to be […]

‘Golden Age’ Of Television Requires Better Advertising: David Sable

LAS VEGAS—The continued rise of streaming services providing premium video without advertising avails is a big concern but it’s going to change within a couple of years. That’s because both Amazon and Netflix are headed toward ad-supported content, VMLY&R chairman David Sable predicts. The bottom line, Sable explains in this interview with Beet.TV at CES […]

Netflix & Co. Competing At Both Ends Of Age Spectrum: Ampere’s Bisson

TORONTO — If you thought that the rise of Netflix, Amazon Prime Video, Hulu et al was all driven by younger, cord-cutting consumers, think again. SVODs are now saturated. And that means they are having to fight for new pockets of unconverted subscribers – older, much younger and everywhere in between. In this video interview […]

Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

Not that Netflix is open to advertisers yet – but, if it ever is, those advertisers may credit 2017 as the year when the building blocks of third-party Netflix measurement were put in place. Nielsen just switched on measurement for 13,000 streaming Netflix shows using TV-style ratings based on age and gender – the same […]

Netflix’s Ad Model Could Be Content, GroupM’s Lesser

CANNES — Will Netflix introduce advertising? That is a question on many minds in Silicon Valley, Wall Street and Madison Avenue alike. Often, the question is framed as an “either-or” in which Netflix would have to choose between continuing its current premium SVOD model or ripping it up in favour of ad funding. Previously, Ampere […]

Mad Men Creator Weiner Deconstructs TV Biz, Ad Load vs. Sponsorship Models and the Impact of Amazon and Netflix

Matthew Weiner, the television writer best known for creating the hit series Mad Men, shares his view on an extraordinary time in TV history: now. He speaks about unprecedented creative opportunities in the TV business, the enormity of TV production along the bloated executive ranks in Hollywood. He addresses the increasing importance of international markets and […]

Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]

Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

Netflix Will Beat Cable To Mass Addressable: Vertere’s Hanlon

MIAMI — Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, now that it can reportedly target around 50 million US households. But a nationwide footprint is still some way off, many industry execs believe. Tim Hanlon, founder and CEO of […]

Netflix Could Make $8bn From Ads: Analyst Broughton

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]

Will Content Costs Will Force Netflix To Run Ads?

They are the big beasts of the digital-video world. Netflix and Amazon are fast gathering subscribers to their paid, ad-free online video offerings. But, with their platforms gaining traction in the living room, aren’t they ignoring a pretty big TV advertising opportunity? “They’re all spending millions and millions of dollars to produce this content – so […]

The New York Times Finds Success with Native Video Advertising

LAS VEGAS — The New York Times has intrigued many with sponsored articles it has run under the “Paid Posts” scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most. “A lot of our best-performing stories have had video as part of them; many of them are multi-media,” Times […]

Hearst is Building a “Netflix Model” Around Magazine Video Content

Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP and GM of Hearst Digital Studios, […]

Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains

SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal  to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment.   Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency. In this segment from the Beet.TV summit on programmatic […]

TV Now: The Inevitable Automation of TV Advertising is Getting Underway

A Beet.TV Leadership Summit in San Francisco, March 25 Presented by: Keynote Speaker Kristi Argyilan, President, Magna Global, USA Confirmed Speakers Dan Ackerman, SVP Programmatic TV, Adap.tv David Algranati, SVP, Product Innovation and Custom Research, Rentrak Michael Brunick, SVP Programmatic, Magna Global Gregg Colvin, COO, Universal McCann ,NA Paul Dolan, SVP, Global Business Development, Xaxis Toby […]

Discovery’s Hollinger: Keen on On-Demand & TV Everywhere; Cautious of Netflix & Streaming Services

AMSTERDAM — Discovery Networks is keen on on-demand offerings like TV Everywhere, over-the-top and broadband video, but is much more cautious about services like Netflix that could cannibalize the existing business, says Mark Hollinger, President and CEO of Discovery Networks International, during an interview with Beet.TV at the IBC conference.

Innovid’s Netter On Advanced TV, Coalescing Industry Leaders At Cannes

Sometimes you have to push the envelope and concentrate on innovating, other times listening to the market is more of a priority. For the fast-growing Innovid, right now it’s time for the latter six years after releasing its first connected-TV product. Having helped to create Innovid 11 years ago to transform video experiences on the […]

YouTube Mixes Premium & Personal In OTT Ad Pitch

With YouTube’s TV and Originals still evolving, the company is trying new ways to bring more valuable ad inventory to this year’s digital content NewFronts. In this video interview with Beet.TV, Tara Walpert Levy, YouTube VP, Agency and Brand Solutions, says YouTube TV, the cable-free $49.99-a-month TV service, is now being offered to advertisers outside of Google Preferred, […]